General Marketing
Companies within a similar industry would be called
Competitors
What is the world's largest social media platform, boasting over 2.8 billion monthly active users?
What is the term used for consumers whom a business creates and maintains a marketing mix for.
Target Market
Patterns people follow in their daily lives, including how they spend their time and money
Consumer Behavior
Who is the most decorated Olympian of all time, with a total of 28 medals?
Who is Michael Phelps?
This is the process we use to measure a businesses strengths, weaknesses, opportunities and threats.
SWOT Analysis
Which digital media platform allows users to share photos and videos that disappear after 24 hours?
Snapchat
This group can be influenced by variables like location, climate, and terrain.
Geographic Market
Term used for an unplanned buying behavior resulting from a powerful urge to buy something immediately
Impulse buying
In which Netflix series does a group of kids face supernatural creatures and mysteries in the fictional town of Hawkins?
Stranger Things
The process of establishing
an organizational mission and formulating a plan.
Strategic planning
Which digital media platform is primarily used for professional networking, job searching, and building professional connections?
This term us used for individuals, groups, or organizations sharing one or more similar characteristics that cause them to have similar product needs.*
Market Segment/Segmentation
This term refers to influences based on perception, motive, attitude and lifestyle.
Psychological
These are the four houses at Hogwarts School of Witchcraft and Wizardry.*
Gryffindor, Slytherin, Hufflepuff, and Ravenclaw
What are the P's of Marketing?
Product, pricing, placement, promotion
Which digital media platform allows users to discover and save images and videos based on their interests and create virtual pinboards?
This group is the purchasers and household members who intend to consume or benefit from the
purchased products
Consumers
This influence results from circumstances, time, and location that affect the consumer buying decision process.
Situational
Who is the artist behind the hit songs "Sorry," "Love Yourself," and "What Do You Mean?"
Justin Bieber
This marketing activity involves creating a unique name, design, and image for a product or service.
Branding
This popular blogging platform allows users to create and publish their own content, ranging from personal blogs to professional websites.*
WordPress
Individuals or groups that purchase
a specific kind of product for resale, direct use in
producing other products, or use in general daily.
Business Market
a buyer’s doubts shortly after a purchase about whether the decision was the right one
Cognitive dissonance
In what film does Heath Ledger give a memorable performance as the Joker? (Movie Title)
The Dark Knight (Batman)