What is Marketing
What are the 4 P's of Marketing?
Product
Price
Place
Promotion
Who does marketing?
Everybody
Meet with customers & determine their needs
Sales people
When it comes to marketing orientations this one push their products by heavily emphasizing advertising and selling
Selling
I'm targeted by age...what category do I fall under?
Demographics
If there were 5 p's what would be the fifth?
People
This group markets but puts all profits back into the company
non-profit
These marketers orchestrate face-to-face conversations in special settings
Event marketing
When it comes to marketing orientations marketers find the best way to complete the product
Production
I am targeted by where I live...what category am I?
What is the marketing Concept
Customer Satisfaction
This group does marketing that is defined by their cusotmers
for profit organizations
These marketers are responsible for developing strategies regarding what products whould be carried and displaying them
Merchandiser
When it comes to marketing orientations marketers focus on innovation
product
I like running...what category am I targeted under?
Psychographically
What are the four components to marketing?
Creating
Communicating
Delivering
Exchanging
These marketers might advertise on their resume
These professionals communicate via channels such as e-mail, telephone or direct mail
Direct Marketing
When it comes to marketing orientations marketers seek to satisfy customer needs and wants
Market
I am targeted by the way I shop for brands...what category do I fall under?
Behavioral
What is the personal value equation?
value=benefits received - (price +hassle)
What are two criticisms of marketing?
Cost/benefit ratio
Creates wants that are not needed
I can create pictures for advertisements.
Graphic Artist
What are the 5 economic values
form
possession
time
place
information
Customer Profile