Marketing Strategies
Refers to any type of standard promotion, advertising or campaign tactics that has typically been in use by companies for centuries. Methods of this form of marketing can include print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc.
What is Traditional Marketing?
Materials (such as paper, pens, and ink) for writing or typing (and) letter paper usually accompanied with matching envelopes.
What is Stationery?
This is said to be the best way to reach multiple people at one time both online and in real-time.
What is an Event?
This is known as your digital headquarters and is often the first place a customer will look when they are engaging with your center.
What is a Website?
A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
What is a Logo?
The usage of online channels such as websites, email, social media and mobile apps to market your products and services.
What is Digital Marketing?
A collection of printed “leave-behind marketing materials”. They can be utilized to support the product, service or event your company or business may be trying to promote.
What is Marketing Material or Marketing Collateral?
(Real-Life Scenario)
You are hosting a fundraiser but you need a way to track all of the people who will be attending. You hired an intern who suggested using Eventbrite or Facebook.
What is an Event Page or RSVP Form?
These are promotional graphics and messages delivered through email, social media websites, search engines and banners on digital channels such as websites, browsers and apps.
What are Digital Ads?
Fill in the Blank
A brand is a set of images and [insert word here] that represent a company, product or service.
What are Perceptions?
A marketing strategy businesses use to promote their brand, product, or service with an in-person or real-time engagement.
This strategy can be held online or offline, and companies can participate as hosts, participants or sponsors.
What is Event Marketing?
A company that produces items like flyers, booklets, brochures and presentation folders. It's best to use a trusted company for these very specific brand needs. Ex. Vistaprint and Florida Print Solutions.
What is a Print Company?
This important piece of data should be taken at every event you host, attend, vend or market around.
What is an Email Address?
What is an Email Address?
a short and striking or memorable phrase used to accompany your brand name or logo.
What is a Slogan?
A form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
What is Email Marketing?
a long strip of cloth bearing a slogan or design, hung in a public place or carried in a demonstration or procession.
What is a Banner?
an exhibition at which businesses in a particular industry promote their products and services.
What is a Trade Show or Expo?
This is said to be the core of your digital marketing activities. It should be engaging, educational and entertaining.
Most importantly, it should communicate who you are, and what you are selling or promoting.
What is Content?
The person or people most likely to buy your product.
What is a Target Market?
A set of perceptions and images that represent a company, product or service. These include your logo, colors, messaging, packaging, name, design, symbol, or any other feature that distinguishes your company or product from your competitors.
What is Branding?
An informative paper document that can be folded into a template, pamphlet or leaflet. This small book or magazine contains usually pictures and information about a product or service.
What is a Brochure?
Fill in the Gap
Event Marketing is best used to help businesses increase [__________] which is driven by the target markets ability to not only recognize a brand image, but to also associate it with a certain company's product or service.
What is Brand Awareness?
This software program is developed for mobile devices such as smartphones and tablets.
It serves as a valuable marketing opportunities for small businesses and providing ultimate control and a virtual space to increase brand recognition and communicate with your target markets.
What is a Mobile App?
This key document governs the communication, design, and general look-and-feel of a company's branding.
What are Brand Guidelines?