the total combined customer lifetime values of all of a company's current and potential customers.
What is customer equity?
100
a need that is backed by buying power becomes a...
What is a demand?
100
the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
What is marketing?
100
This holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency.
What is production concept?
100
a connection, association, or involvement.
What is a relationship?
200
marketing messages, ads and other brand exchanges created by consumers themselves-both invited and uninvited.
What is customer generated marketing?
200
the act of obtaining a desired object from someone by offering something in return.
What is an exchange?
200
concept holds that achieving organizational goals depends on knowing the needs/wants of target markets and delivering desired satisfaction better than the competitors.
What is the marketing concept?
200
This holds that consumers will favor products that offer the most in quality, performance, and innovative features.
What is the product concept?
200
Good customer relationship management may help marketers to increase the share in the industry in which the company lies.
What is share of the customer?
300
When a customer continues to spend time and money over a long-period of time and the company reaps this type of investment in a brand.
What is customer lifetime value?
300
the set of actual and potential buyers of a product.
What is a market?
300
the art/science of choosing target markets and building profitable relationships.
What is marketing management?
300
This holds that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.
What is the selling concept?
300
Marketers must work closely with a variety of departments within the company and outside of the company to jointly bring greater value to customers.
What is partner relationship management?
400
the customer's evaluation of the difference between all the benefits and the costs of a market offering relative to those of competing offers.
What is customer perceived value?
400
states of felt deprivation including physical for food and clothing, social for belonging and affection, individual for knowledge and self-expression.
What are needs?
400
markets pay attention to the specific products instead of to the benefits and experiences these products/services give the customer.
What is marketing myopia?
400
This holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
What is the marketing concept?
400
the most dramatic new technology because this thing links individual and businesses of all types to each other to information all over the world.
What is internet?
500
deals with all aspects of acquiring, keeping and growing customers.
What is customer relationship management?
500
the form human needs take as they are shaped by culture and individual personality.
What are wants?
500
some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
What is a market offering?
500
This questions whether or not the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare.
What is the societal marketing concept?
500
a set of tools that work together to satisfy customer needs and build customer relationships.