Seeing an ad while on the Internet Tom clicks on it, reads, and buys it right online
What is Digital Marketing
100
I hate that junk mail I get, these companies I bought something from keep sending me catalogs
What is Direct Mail
100
Rocco is really smart, he doesn't do this in the big room where they display all the products, but he finds what he wants in a store and then orders it online cheaper
What is Showrooming
100
Did you buy the car charger and carrying case? No I didn't feel I needed them and you don't have to buy them from them
What is Optional Product Pricing
100
That stuff can go bad pretty quick, the factory is only 15 miles away, you better ship it in one of those
What is a truck?
200
Privacy Promise to American Consumers Act
What requires a company to tell me they are going to sell or share my personal information with another company
200
Permission Based Email
What is saying yes, I'd like to receive future email offers
200
That company is cheaper for us, because like a sponge, they pay the freight for shipping to us
What is Freight Absorption
200
Don't buy all that stuff separately on different days, if you buy them all at once you get a discount because of this type of product mix pricing
What is product bundling
200
Yes we agree to sell our product for resell only to you in the Eastern territory.
What is an Exclusive Territory
300
I have to go on that Natl Do Not Call Registry List, I keep getting annoying phone calls from sellers via this
What is TeleMarketing
300
I bought a video game right on my phone while I was walking right through the ad that came up on my phone
What is Mobile Marketing
300
Why was that movie so cheap? I guess because we went at 11 am, I think its cheaper then because of this type of price segmentation
What is time based pricing
300
Its not an amount added to their price but Apple is known as this type of pricer
What is a Premium Pricer
300
I like the fact that I'm in business myself but not by myself, though I have to pay a monthly royalty
What is a franchise
400
Hey look what I bought last night, I forgot what its called but its one of those half hour shows where some guy talks about his vitamins for half an hour and then you call in to buy
What is an infomercial
400
Hey since you just bought those Nikes you should go online and join that place where you can post and talk with others
What is an online community
400
I should have never bought this cheap video game console. Why's that? Because the individual games cost a fortune and you have to buy those exact ones, its like I'm a 'hostage' to this kind of pricing
What is captive product pricing
400
I had a price in mind based on the last one I bought but I was way off, Ill have to change it in my mind for future...
What is reference price
400
We will sell in Florida but we are going to be picky about who we 'select' to sell our product
What is selective distribution
500
Its not the canned meat but its the unwanted emails that clog up your email
What is Spam
500
Did you see that video? Its everywhere, Its not the flu but it makes me 'sick' to think that Starbucks had those two guys arrested
Viral Video
500
My dads company is smart, they don't throw anything away, they turn their trash into cash by selling it 'by' this type of pricing
What is By Product Pricing
500
What I like about Hershey Park is you don't have to pay for everything, you pay a fixed price to get in and then this type of price for extra amusements
What is Variable or Usage Price Price
500
Its not jumping on my back but its a name for combining rail and truck for freight shipping