The process of creating a product in response to market opportunities.
Product planning?
Telling people why you have what they need and listening to what they care about.
Marketing
The usefulness of a product.
Utility
Usefulness added to the product through communication.
Information Utility
Packages, labels, advertisements, displays, signs are examples of what utility?
information
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
Marketing information management
This takes place every time something is sold in the marketplace.
Exchange
how many type of utility is there?
5
Usefulness added to the product through communication.
Possession Utility
Christmas season, Valentine’s Day or stores staying open late in order to attract customers who work during the day. This is what type of utility?
time
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
Pricing
The 2 things that make up marketing products.
Goods and services
Utility is a what?
Added Value
Making a product available at the right time of year or a convenient time of day.
Time Utility
Christmas season, Valentine’s Day or stores staying open late in order to attract customers who work during the day.This is an example of what utility?
place
Determining the need for and availability of financial resources to aid in marketing activities.
Financing
Material items you can touch.
Goods
The 5 types of utility are what?
Possession, information, time, form,and place
The product’s usefulness is increased because of its location.
Place Utility
How is wheat changed to a more useful product? This is an example of what utility?
form
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
Distribution
A series of tasks performed for a customer.
Services
Utility helps give what on a product?
information
Making or producing things
Form Utility
Does the store offer credit cards or take checks?This is an example of what utility?
possession