Functions of Marketing
Marketing
Utility
Types of utility
extra
100

The process of creating a product in response to market opportunities.

Product planning?

100

Telling people why you have what they need and listening to what they care about.

Marketing

100

The usefulness of a product.

Utility

100

Usefulness added to the product through communication.

Information Utility

100

Packages, labels, advertisements, displays, signs are examples of what utility?

information

200

Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.

Marketing information management

200

This takes place every time something is sold in the marketplace.

Exchange

200

how many type of utility is there? 

5

200

Usefulness added to the product through communication.

Possession Utility

200

Christmas season, Valentine’s Day or stores staying open late in order to attract customers who work during the day. This is what type of utility?

time

300

The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.

Pricing

300

The 2 things that make up marketing products.

Goods and services

300

Utility is a what?

Added Value

300

Making a product available at the right time of year or a convenient time of day.

Time Utility

300

Christmas season, Valentine’s Day or stores staying open late in order to attract customers who work during the day.This is an example of what utility?

place

400

Determining the need for and availability of financial resources to aid in marketing activities.

Financing

400

Material items you can touch.

Goods

400

The 5 types of utility are what?

Possession, information, time, form,and place 

400

The product’s usefulness is increased because of its location.

Place Utility

400

How is wheat changed to a more useful product? This is an example of what utility?

form

500

The physical movement or the transfer of ownership of a good or service form the producer to the consumer.

Distribution

500

A series of tasks performed for a customer.

Services

500

Utility helps give what on a product?

information

500

Making or producing things

Form Utility

500

Does the store offer credit cards or take checks?This is an example of what utility?

possession