Functions of Marketing
Obtaining goods and services for use in the operation of a business or for resale.
Purchasing
What is Marketing?
Telling people why you have what they need and listening to what they care about.
Making or producing things
Form Utility
Obtaining goods and services for use in the operation of a business or for resale.
Purchasing
The product’s usefulness is increased because of its location.
Place Utility
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
Pricing
Why study marketing?
to understand business, to learn interpersonal skills, to perfect communication skills.
The product’s usefulness is increased because of its location.
Place Utility
The process of creating a product in response to market opportunities.
Product planning
Making a product available at the right time of year or a convenient time of day.
Time Utility
The process of creating a product in response to market opportunities.
Product Planning
In what ways does marketing affect you everyday?
Anything you do
Making a product available at the right time of year or a convenient time of day.
Time Utility
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
Pricing
The ability to aid customers in owning goods.
Possession Utility
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
Marketing Information Management
Can you spell Marketing?
M A R K E T I N G
The ability to aid customers in owning goods.
Possession Utility
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
Marketing Information Management
Usefulness added to the product through communication.
Information Utility
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
Distribution
Can you spell Best class?
B E S T C L A S S
Usefulness added to the product through communication.
Information Utility
Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.
Promotion
Making or producing things
Form Utility