MARKETING MIX
Model for enhancing the components of your marketing mix, the way in which you take a new product or service to market
4 P's
Determining and adjusting of prices to maximize return and meet customers' perception
Pricing
Reach out and attract customers
Advertising
decisions include what to make or obtain as the business's product mix
Communicate information about goods, services, images, and/or ideas to achieve a desired outcome
Promotion
Improving the company's image
Public Relations
Decisions include where the customer can obtain the products
Place
Identifying, selecting,monitoring, and evaluating sales channel (aka Distribution)
Channel Management
Retailing
Decisions include determining what a customer is willing to pay
Price
Gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decision
Marketing-Information Management
Learn about the markets and what influences customers' purchasing decisions
Marketing Research
Decisions include the promotional mix (advertising, selling, and publicity)
Determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Selling
Functions and pertaining to the product component of the marketing mix (development & design, lifecycle, ect.)
Product Management