Vocab 1
Way to advertise a product
What is Marketing
Nike's "Just Do It"
Makes you feel happy, sad, angry, etc
What is Emotional Appeal
Giant M
What is McDonalds
Blackberries Ticker
What is BB
What are stocks
Excel's "Bad Breath Isn't Sexy.....Fresh Breath Is"
What is the Scare Technique
Makes you want to buy a product because a celebrity uses it
What is Imitation
Swoosh
What is Nike
Ways to do this includes sales, deals, packaging etc
What is Promotion
What is Comfort & Enjoyment?
SAYS SOMETHING OVER AND OVER AGAIN
What is repetition
Ghost
What Is Snapchat
Three main exchanges
What Are NASDAQ, NYSE & TSX
Something unique to the brands
What is a Tradeamrk
What is Humor APPEAL
The elite use this product so you should too
What Is The Snob Appeal
Yellow circle + Red ribbon
What Is Lays
McDoanls Exchange
What is NYSE
Something a company identifies as
What is a Brand
PEPSI'S "Join The Pepsi Generation"
What is Conformity
To be a part of the brand
What Is Conformity
Blue and Red circle with white stripe
What Is Pepsi
You can only buy stocks at $x dollars or higher
What is $2.00+?