Marketing stuff
Modification of a concept or object to make it applicable in situations different from originally anticipated.
Adaptation
Focused form of market segmentation that groups consumers based on specific behavioral patterns they display when making purchasing decisions.
Behavioral Variables
An end user (not necessarily a purchaser) in the distribution chain of a good or service.
Consumer
Collection of information about the target market or a particular consumer.
Customer Profile
A general market category, this is a nation's internal market where goods and services are bought and sold within the boundaries of a country.
Domestic Market
A general market category; includes consumers abroad in other countries.
International Market
Research concerned with determining a target market, its size, location, and segmentation within the market.
Market Research
Philosophy according to which a firm's goals can be best achieved through identification and satisfaction of the customers' needs and wants.
Marketing Concept
A formal written document communicating the goals, objectives, and strategies of a company.
Marketing Plan
The identification of a target market and the marketing mix decisions that focus on that market.
Marketing Strategy
Concentrating all marketing efforts on a small but specific and well defined segment of the population.
Niche Marketing
Segmentation criteria based on social and psychological characteristics such as lifestyle, attitudes, and interests of individuals.
Psychographics
The business philosophy which focuses on sales goals and profits, rather than customers' wants and needs.
Selling Concept
The percentage of total sales earned by a company in a particular industry or product category.
Market Share
The process of analyzing and classifying customers in a given market to create smaller, more precise target markets.
Market Segmentation
A general category of markets, this consists of business-to-business sales.
Industrial Market
Selling the same product and using the same promotion methods across all countries; a form of mass marketing.
Globalization
A commodity, or a physical, tangible item that satisfies some human want or need, or something that people find useful or desirable and make an effort to acquire it.
Good
The cost consumers pay for a good or service. Part of the Marketing Mix.
Price
Those human desires that make life more pleasant and which largely depend on psychological factors.
Want
The group of people identified as most likely to become customers; they are the primary, ideal customer for the business or product.
Target Market
An intangible, valuable action, deed, or effort performed to satisfy a need or to fulfill a demand.
Service
Potential customer or client qualified on the basis or his or her buying authority, financial capacity, and willingness to buy.
Prospect
Marketing communication strategies and techniques such as advertising.
Promotion
A good or service that a business will sell to the targeted markets to satisfy their needs or wants. Part of the Marketing Mix.
Product