Stocks
What does a bull market mean?
Positive direction or good
What does a bear market mean?
Negative or down
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?
A. Alternative evaluation
B. Post-purchase evaluation
C. Information searching
D. Need identification
B. Post-purchase evaluation
As a leader managing conflict, which of the following should you accomplish?
A. Choose who is right
B. Resolve conflict quickly
C. Let everyone know you are boss
D. Vary your management style
B. Resolve conflict quickly
Public relations can be defined as...
a. a collection of techniques for persuading people to buy products they don’t need.
b. a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy.
c. planned and continuous communication to provide information about an organization, issue or product to the public.
d. planned and continuous communication to obscure the inadequacies of an organization or product.
c. planned and continuous communication to provide information about an organization, issue or product to the public.
What is the NASDAQ?
The top 100 technology companies
What is the DOW Jones?
The top 30 companies overall
Which of the following is the first step of the consumer decision making process?
A. Information searching
B. Alternative evaluation
C. Need identification
D. Purchase decision
C. Need identification
Which of the following is NOT a quality of an effective team member?
A. Listens carefully
B. Asks clear questions
C. Avoids conflict
D. Communicates in a professional manner
C. Avoids conflict
Public relations professionals often deal with either internal or external communications. Which of the following best describes those two types of communications?
a. Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company.
b. Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.
c. Internal communications always are carried out by e-mail, and external communications always are carried out through the mass media.
d. Internal communications keep company employees informed about the company, and external communications deal with investors, clients, customers or contributors.
d. Internal communications keep company employees informed about the company, and external communications deal with investors, clients, customers or contributors
What is the S&P 500?
The top 500 traded companies
What time does the NYSE open?
9:30am est or 8:30am cst
Which of the following is the most enduring judgment of good or bad?
A. Opinion
B. Belief
C. Attitude
D. Value
D. Value
Amy is working on a group project when several members of the team begin to argue about the best approach to take with the project. What can Amy do to best manage the conflict?
A. Explain to the team why her idea is the most effective
B. Complete the project on her own
C. Report her teammates to management
D. Strive to maintain a positive working environment
D. Strive to maintain a positive working environment
What is one way companies try and get away from bad PR?
Give a free item
Discount
Change the news story
Create a good PR moment they can replace it with
What time does the NYSE close?
4pm est or 3pm cst
What is a dividend?
A sum of money paid to shareholders of a corporation out of its earnings is a
Lifestyle is identified by which of the following?
A. Activities, interests and opinions
B. Attitudes, values and beliefs
C. Symbols, rituals and heroes
D. Age, gender and ethnicity
A. Activities, interests and opinions
Which of the following is NOT a trait of aggressive personalities?
A. Helpful
B. Impatient
C. Obnoxious
D. Pushy
A. Helpful
What are the three steps to create a brand?
An idea or thought
Create a name, logo and color scheme (something that everyone knows your company by)
Market your brand, display to the people why you are the best
IPO stands for?
Initial Public Offering
What is a sector?
A group of companies that are engaged in similar businesses
Which of the following is NOT a renter’s right?
A. Having a safe environment
B. Having privacy
C. Not paying the rent in case of emergency
D. Having a healthy environment
C. Not paying the rent in case of emergency
Which of the following is NOT a positive reward for good ethics?
A. Given less responsibility
B. Respected more in the workplace
C. Trusted by co-workers
D. Admired by friends and family
A. Given less responsibility
E-books, in addition to being an alternative product form, provide ______________ value creation since they can be downloaded via the internet immediately when they are needed/wanted.
A. operational
B. product
C. place
D. promotion
C. place