messaging
messaging Definition:
how an organization talks about itself and the value it provides
web advertising definition:
a form of marketing advertising that which uses the internet to deliver promotional marketing messages to consumers
web display ads definition
the original form of online advertising, visual ads that appear on the websites of third parties oftenly related
mobile video definition:
web promotion through video media that often times play before the user is watching
Mobile advergaming definition:
an adveryising technique based on advertising brands through games with the aim of getting known through enjoyment
how is messaging promotion communicated
by way of texts and email
interstitial ad definition
interactive , full screen ads that cover the whole interface of their host site and or app
geo-location definition:
refers to the use of location tech such as ip addresses and the gps to track and identify the whereabouts of connected electronic devices
mobile video strategy
keep the audience members engaged with the brand in a way that simple and easy to digest and rememmber
why is mobile advergaming so effective
with viewers able to interact , they can soak in the promotion while still adding some fun and spice to it
messaging advantages
it has MMS (can include images or video, up to 500 characters)
web ad advantages
they come in the form of banner ads which appeal to vast amounts of people due to the fact of the small area they take up and quick concise captions
geo location advantages
local businesses can use the mobile device’s GPS to send ads to users close by
mobile video advantages
it runs before the user is watching therfore the user dosent have to click, or do anything its right there
mobile advergaming advantages
viral potential and easy access
messaging disadvantages
the SMS (text only limit) is only 160 characters
interstitial ad disadvantages
they cause between the page loads of sites or apps
web ad disadvantages
many web ads come in the form of pop up ads which many people don't like especially when they are trying to watch videos or look for something
mobile video disadvantages
potential for bad user experiences because of them running before they know the user is watching and they miss it
mobile advergaming disadvantages
people may not be too fond of the game which causes potential for bad user experiences