marketing words
A brand is a name, term, design, symbol, or combination of these items that identifies a business or product.
Brand
The core of a product; the basic reason(s) people make the purchase, and the benefit(s) or value that is received from each individual customer.
Generic Features
Item bought on a whim, with very little thought.
Impulse Good
Broad term for a good or service.
Product
First stage of the product life cycle, where companies must create awareness of the product to generate sales.
Introduction
Type of product which is purchased because of an urgent need.
Emergency Product
Those qualities that make an item distinguishable, and that boost the appeal to potential buyers. May be generic, tangible, or extended in nature.
Product Features
The number of items offered within each product line.
Product Depth
This type of features includes services such as warranties and services contracts. These features boost customer confidence and satisfaction.
Extended Features
Factors based on biological necessity to survive.
Need
Stage of the product life cycle where sales tend to slow down as the product may have more competition and many consumers in the target market already own the product.
Maturity
Products which are routinely purchased; consumers typically buy items in this category with very little planning.
Convenience Good
Displayed information which may contain the specific name, trademark, or logo.
Brand Label
A series of similar products which form a group.
Product Line
Representation of a product or service which is recognizable, distinctive, and easily pronounced.
Brand Name
Stage of the product life cycle when sales fall and expenses will be greater than the profit the product makes.The business must decide whether or not it can continue to make product improvements, maintain market share, and extend the life of the product.
Decline
A specific brand, model, or size of a product within a product line.
Product Item
A commodity, or a physical, tangible item that satisfies some human want or need, or something that people find useful or desirable and make an effort to acquire it.
Good
The stages a product goes through during its life: Introduction, Growth, Maturity, Decline.
Product Life Cycle
Term used to describe the number of product lines a business sells.
Product Width
Second stage of the product life cycle where a company works to build brand image and market share with hopes of seeing an increase in sales and profits.
Growth
An informative tag, wrapper, seal, or imprinted message that is attached to a product or its package which may be brand, descriptive or grade in nature.
Label
The total number of products a manufacturer, retailer, or any other type of enterprise offers for sale.
Product Mix
Includes a unique symbol, design element, coloring, or lettering which makes a product or service instantly recognizable.
Brand Mark
Label which states the quality of the product.
Grade Label