Marketing

A

100

Is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers.

marketing

200

Is a group of customers with similar characteristics who presently, or who may in the future, purchase the product.

target market

300

refers to the decisions and actions of consumers when they purchase goods and services for personal household use

Consumer buying behaviour

400

 are activities that make the products available to customers when and where they want to purchase them. 

 

Place/distribution

500

Occurs when the total market is subdivided into groups of people who share one or more common characteristic. 

 

Market segmentation

B

100

is a graphic representation that identifies a business or product.

 brand logo 

200

 involves the development of a container and the graphic design for a product.

 packaging

300

refers to the methods used by a business to inform, persuade and remind customers about its products.

Promotion

400

is a name, term, symbol or design that identifies a specific product and distinguishes it from its competitors.

brand

500

is a graphic representation that identifies a business or product.

brand logo