Definitions
definition of Services
A series of tasks performed for a customer.
The Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
Marketing Information Management
Form Utility
Making or producing things
Example of Information Utility
Packages, labels, advertisements, displays, signs . . .
Function of promotion
Getting something on an advertisement like food for a store that they are trying to sell so they are promoting it to the customers.
definition of Utility
The making or producing of goods.
The Communications of information about products, services, images or ideas to customers or clients to influence their purchase behavior.
Promotion
Place Utility
The product’s usefulness is increased because of its location.
Example of time Utility
Christmas season, Valentine’s Day or stores staying open late in order to attract customers who work during the day.
Function of Selling
Giving people things in exchange for money like a new bike at a garage sale you give them the bike and then they give you money.
what are goods
Material items you can touch.
The Determining of the need for and availability of financial resources to aid in marketing activities.
Financing
Time Utility
Making a product available at the right time of year or a convenient time of day.
Example of purchasing
To buy food at the grocery store
Function of Marketing information management
It is the process where you gather data
what is Pricing
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
Distribution
Possession Utility
The ability to aid customers in owning goods.
Example of products
cars, furniture, and computers
Function of Distribution
The action where you share things and take things to other places through trains, and boats and etc.
What is product planning
The process of creating a product in response to market opportunities.
The Obtaining of goods for use of the operations of a business
Purchasing
Information Utility
Usefulness added to the product through communication.
Example of marketing
television commercials, billboards on the side of the road, and magazine advertisements.
Function of Purchasing
Bartering or trading currency for a good or service.