Guess Your Best
The major focus of the marketing concept.
The four stages of the product life cycle
What is introduction, growth, maturity and decline?
Advertising would fall under which of the four P's?.
What is promotion?
What fast food place can you order a Frosty?
What is Wendy's?
The group of people that a business want to focus on when selling their prooduct/service
The portion of the total market potential that each company expects in relation to its competitors.
What is the market share?
A _________________ is a written document that specifies the marketing activities to be performed to implement and evaluate the organization’s marketing strategies.
What is a marketing plan?
The stage of the product life cycle that is characterized by rapid increases in both sales and profits
What is the growth stage?
What is the fastest mammal in the world?
What is the cheetah?
Statistics about age, gender, income, ethnicity, education, occupation
What is demographics?
What is an attribute?
a specific matrix barcode (or two-dimensional code) that is readable by dedicated readers and camera telephones.
What is QR Code
This mix variable is what Walmart generally emphasized in its marketing activities?
What is price?
What restaurant has a type of dessert in their name?
What is the Cheesecake Factory?
When Panera Bread decided to eliminate artificial flavorings and preservatives from its products, it was most likely responding to this positioning strategy.
What is changes in the business environment?
When a customer purchases products from one brand over another
What is brand loyalty?
During this period in the business cycle are firms first likely to cut their marketing budgets?
What is a recession?
What kind of competition occurs between McDonald's and Burger King?
What is direct compeition?
A summertime seasonal fruit, green and red, has black seeds
What is a watermelon?
"Pork is the other white meat" is an example of what positioning method.
What is product classification?
This was created after the google search had so many searches of Jennifer Lopez dress at the Grammys in 2000.
What is Google images?
What 2013 movie was based on a true story of Jordan Belfort and his rise to a wealthy stock-broker, then ultimate fall involving crime.
What is the Wolf of Wall Street?
a legal concept which refers to creations of the mind for which exclusive rights are recognized.
What is Intellectual Property
At this fast food restaurant you can order curly fries.
What is Arby's?