Utilities
Having a product or service available a certain time of year.
What is Time Utility?
Decisions based on costs and what competitors charge for a similar product or service.
What is Pricing?
MIM
What is Marketing Information Management?
Product, Place, Price, and Promotion
What are the 4 P's of Marketing?
Percentage of total sales volume generated by all companies that compete in a given market.
What is Market Share?
Exchange a product for money.
What is Possession Utility?
Obtaining, developing, maintaining, and improving a product or service.
What is Product/Service Management
ROI
What is Return on Investment?
PICTURE 1
What is Products?
Consumers who purchase goods and services for personal use.
What is Consumer Market?
Changing raw materials into usable goods.
What is Form Utility?
Effort to inform, persuade, or remind customers about a product or service.
What is Promotion?
PR
What is Public Relations?
PICTURE 2
What is Prices?
A group identified for a specific marketing program.
What is Target Market?
Having a product where customers and buy it.
What is Place Utility?
Process of how to get goods into customer's hands.
What is Channel Management?
B2B
What is Business to Business?
PICTURE 3
What is Place?
Includes all businesses that buy products for use in their operations.
What is Organizational Marketing?
Communication with the consumer.
What is Information Utility?
Concepts and strategies used to develop and target specific audiences.
What is Market Planning?
CMO
What is Chief Marketing Officer?
PICTURE 4
What is Promotion?
What is Customer Profile?