This is the most cost-effective way to reach a large sample of potential customers for marketing research.
What is Internet Surveys
100
These are the four variables that make up the marketing mix.
What is price, product, place, and promotion?
100
Johnson & Johnson selected the Baby Boomers, as an untapped group of potential customers for their Tylenol line of products, they were executing which step in the process of designing a customer-driven marketing strategy
What is targeting?
100
In this type of buying situation a supplier most likely will focus on maintaining product and service quality.
What is a straight rebuy?
100
This is a type of marketing information collected from online databases
What is secondary marketing research
200
If Betty buys a product for herself, she would be considered this.
What is a consumer?
200
It is the variable or the marketing mix that relates to a firm's brand.
What is product?
200
Diet Pepsi uses this type of distribution strategy.
What is intensive?
200
This is the one thing that is not a difficulty associated with selling to government buyers.
What is low unit sales?
200
This type of research is gathered from where people live and work.
What is ethnographic research?
300
Stan produces a variety of styles of pens and pencils with various wood types and engravings that he tailors specifically to each individual’s order.
What is mass customization
300
Brands are not maintained by advertising rather they are maintained by this type of experience
What is brand experience?
300
This refers to the number of different product lines the company carries.
What is product mix width?
300
Baskin Robbins came out with a new birthday cake which they sold in two different cities with two different price points. Analysts looked at the sales made at the two different price points, planning on using the information to help them set a nationwide price for the new offering. Which is an example of this type of research methodology.
What is experimental research?
300
Perceptions, Beliefs and Attitudes, Motivation, and Learning are types of these factors considered in a person's consumer buying choice.
What are the four major psychological factors?
400
A company or store gains this by differentiating its products and delivering more value.
What is competitive advantage
400
PLC stands for this concept and can be applied by marketers as a useful framework for marketing strategy
What is product life cycle?
400
Marketing communicators are good at this in terms of their messaging that take into account how the target audience decodes the message.
What is encoding?
400
This is the simplest pricing method
What is mark-up pricing?
400
Almost all major purchases result in some discomfort caused by post-purchase conflict
What is cognitive dissonance?
500
This is the definition of marketing
What is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return
500
This type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items and services
What is a superstore?
500
City Rock, located in a seaport town, sells rock, gravel and sand to the local markets. It has just been awarded a contract with a company 500 miles down the coast. Management should consider switching from truck to this type of mode of transportation.
What is water?
500
This is used when companies want to introduce a new product into mature markets with the goal of quickly gaining mass-market share.
What is market-penetration pricing?
500
Managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions, which is a type of this survey method.