Show:
PRICE
PLACE
PROMOTION
PRODUCT LIFECYCLE STAGES
SOCIAL MEDIA
100
Revenue minus expense
What is profit
100
True or False: Most companies use multiple distribution channels to reach consumers and business customers
True
100
The number of customers reached by a promotion
What is reach?
100
Advertising is geared toward influencing demand by highlighting the weaknesses of competition
What is the mature phase?
100
When I Instead of I get Because
What is the value proposition?
200
A company's product sales as a percentage of total sales for that industry
What is profit?
200
ecom, mcom, TM, DM, Reail distributors, value add partners and direct sales are all examples of
What are the key distribution channels
200
The number of times a customer is exposed to a promotion
What is frequency?
200
Small amounts of publicity and advertising are used.
What is the introductory stage?
200
True or False: Te key objective of social media campaigns is to get people to buy now.
False. 1. Build customer relationships 2. Listen tot he customer/market 3. Promote content 4. Influence buyers before they are ready to buy
300
A method of determining what sales vollume must be reached before total revenue equals total costs
What is breakeven analysis
300
This channel is growing at 8% a year
What is e-tail?
300
The "#1 read for your #2 moments" is an example of...
What is the award winning print advertisement for Charmin in 2012
300
Advertising slightly decreases
What is the mature phase
300
99.9% of this social media promotion are never clicked
What are online banners
400
Attempting to drive out competition by setting very low prices
What is predatory pricing?
400
A set of interdependent organizations that ease the trasfer of ownership as products move from producer to business user or consumer is called a(n)
What is a marketing or distribution channel?
400
Rebates, low interest financing and trade in allowances are common forms of what type of promotions
What are sales promotions?
400
Influences demand for a specific brand
What is the growth stage
400
This form of promotion and channel is free in social media
What is SEO - search engine optimization
500
The price charged to customers multiplied by the number of units sold
What is Revenue?
500
Name 2 of the 3 channel functions typically performed by a channel intermediary
What are: 1) transactional functions 2) logistical functions 3) facilitating functions
500
This promotional channel is expensive, has high cluter and low audience selectivity.
What is TV advertising?
500
Institutional advertising (promoting the company rather than the product) is conducted.
What are the introductory, growth, maturity and decline stages?
500
The number of Facebook posts a social media manager typically makes in a day
What is 3-5