Marketing Knowledge
What are examples of content marketing? (Name 1)
Blog posts, Articles, Social media posts, eBooks, White papers, Emails
What are a type of regularly updated websites that provide insight into a certain topics?
Blogs
What is any piece of information that is created to be viewed by an audience?
Content
What is a cohesive set of marketing activities designed to achieve a specific goal, like increasing sales for a certain product or spreading awareness of a new product feature?
Campaign
What are examples of social media marketing? (Name 1)
Links to your recently published blogs, Pictures of your staff at events or working on projects together, Live video Q&As or product demonstrations, Offers and discounts on your products
What is taking video of what is going on and uploading it?
Vlog
What is the way a company is perceived and experienced by potential customers?
Brand
A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.
Cold Calling/Emailing
Where does printing marketing take place? (Name 3)
magazines, newspapers or billboards
What is a small image that represents you on your social media pages?
Avatar
What refers to the process of analyzing data to determine the return on investment of a particular marketing activity?
Analytics
What involves managing the spread of information about a company—whether good or bad?
Public Relations
What does SEO stand for?
Search Engine Optimization
What is a post that different social media companies will put money behind in order to increase the number of people who will see it
Boosted Post
What is a common element found in marketing materials?
Testimonial
What is an incentive, such as a coupon code or a free eBook download, that potential customers receive in exchange for their contact information.
Lead Magnet
What are the benefits of marketing campaigns? (Name 2)
Increase understanding of your product, Increase retention rate, Promote your products within budgetary limits, Improve lead generation through targeted marketing, Increase awareness of your product
What is a social media advertisement that does not appear on the company’s formal page, but rather only appears in the feeds of users they have specifically targeted?
Dark Post
What is a phrase that businesses use to describe the process from when a potential customer shows interest in a product or service to the point that the interaction is finished?
Customer Journey
What is a term used to describe a way content creators can manipulate an individual to get them to click a link or press play
Clickbait