Technology channel management
Give 3 examples of technology tools used for channel management
RFID, Warehouse management, Barcode
What is crowd funding
Fundraising for a company without selling equity
Intermediary examples
Agent, wholesaler, retailer
How is GPS used in channel management
to track products
Give 2 examples of crowd funding
Kickstarter and Gofundme
Define and provide an example of selective distribution
Limits number of outlets available, Lululemon
Channel management is part of which marketing function
Place
What type of audience are you targeting with crowdfunding
Innovators and adopters
Define and provide an example of exclusive distribution
Outlets tied to consumer, Tesla
What are 2 advancements in channel management
AI and self driving trucks
list the 5 adopter groups
Innovators, early adopters, early majority, late majority, laggards
Careers in channel management
Purchasing