Marketing Functions
This is 1 of 7 functions of Marketing.
What is Promotion?
The 4 P's of the Marketing Mix.
What is Product, Place, Price, and Promotion?
Two mistakes that new business owners make when creating a business.
What are unrealistic financial goals, & not having a well-written business plan?
Need or Problem is the primary focus on this Target Market.
Who are the Customers?
Increasing gym memberships by 25% during the next year might be an example of what statement in a Business Plan?
What is a Vision or Goal?
The is the process of moving, handling, and storing goods from the producer to the consumer.
What is Distribution?
Management is deciding whether or not to offer the entire new line of athletic equipment. This is an example of which marketing mix element?
What is the Product?
This is why the business exists & its specific goals of the operation.
What is a Mission Statement?
Concept of marketing that emphasis availability and the affordability of a product.
What is Production?
Part of the Business plan that determines the funds available for promoting & marketing your product.
What is a Budget?
This is related to your customers, suppliers, demographics and technology for your business product.
What are Trends?
McDonalds conducts extensive research to determine the most cost effective way to transport their products. This is which component of the marketing mix?
What is Place?
This provides the direction & purpose for your business.
What is a Vision Statement?
Marketing concept that focuses on persuading & convincing customers to buy products/services.
What is Selling?
This concept uses advertisements & social media as a marketing tool to increase consumer demand, or improve product availability.
What are Sales Promotions?
Describes products or services you will offer, the market, the industry, and your location.
What is the Marketing section of the business plan?
Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m. to encourage more people to come at that time. What element of marketing is the focus of this strategy?
What is Price?
The overall requirement that a business startup must fulfill to be successful.
What is a need for a product that is better than others & will make consumers their life easier?
Customer loyalty programs, free products, colorful packaging, word. competitive pricing.
What are Promotional Methods?
Part of the business plan describes the backgrounds and experience of the leadership team of the business.
What is the organization and management section?
After completing his business plan, Russell decided to research and pursue possible sources of capital for his new business. Which marketing function is he implementing?
What is Financing?
This part of the marketing mix are the various channels that a business uses to distribute its products?
What is Place?
Three important ways a new business would stand out from others.
What is a well-designed website, good customer service, & better prices?
These are points that make your product/service stand out from others.
What are Selling Points?
This marketing concept is a openly sponsored, non-personal message to promote & sell a product or service.
What is Advertising?