Terms
what is marketing?
a company promoting its products or services to customers
what is a target market?
a specific group of people that a business market their products or services to
a billboard that advertises ketchup
traditional marketing
what is today's lesson about?
marketing
what is word of mouth marketing?
customers promoting a brand, product or business to others
what is digital marketing? provide an example
use of internet/digital communication to reach an audience - social media, email, search engines
scarcity marketing
what is FOMO?
the fear of missing out
what is market research?
gathering information about customers to help identify a target market
what is traditional marketing? provide an example
offline media to reach an audience - newspaper ads, TV & radio ads, flyers & mail, billboards
create an example of digital marketing
answers will vary
what are good areas to place a business?
busy intersections, shopping centers, etc
what is scarcity marketing?
limited time offers or quantity of a product to give customers a sense of urgency
What are the four P's of marketing?
product, price, place, promotion
create an example of word of mouth marketing
answers will vary - referral programs, social media, influencers, customer testimonials, events and networking
why does customer service matter?
will help towards the marketing of a product; answers will vary
what is a marketing strategy?
a plan used to promote and sell a product or service
what are the five parts of the promotional mix?
sales promotion, advertising, direct marketing, personal selling, public relations
what marketing tactic is this: a store in a popular, busy shopping mall
utilizing the marketing p's: place
what does a good marketing strategy include?
a mix of many tactics to reach a the target audience in many ways