Factors
Name 2 out of the 6 factors that goes into business buying
What is price, quality, location, supply chain, business relationships, contracts?
Organizations that purchase goods and services for manufacturing other products and services leased, sold, and supplied to others.
What are business buyers?
To satisfy mass production needs, businesses are more likely to purchase products in ____ compared to standard consumers
What is bulk?
Spell Marketing
M A R K E T I N G
A supplier consistently offering the lowest price point but failing to consistently ship product is experiencing lapses in this
What is reliability?
A business that purchases the same amount of product at the same time of year every year is participating in this type of rebuy.
What is a straight rebuy?
Executives, management, and production specialists (among others) make up this grouping in an organization’s decision making process
What is buying center?
Someone not purchasing a product based on their religious beliefs is an example of this macroenvironmental market factor
What is cultural?
The cost of a suppliers materials has made profitability unsustainable, thus changing to a different supplier would be influenced by this factor
What is cost?
A business that purchases 50 pounds of beef every month, and 25 pounds of an alternating seasonal produce, is this type of rebuy.
What is a modified rebuy?
An organization not purchasing raw materials based on the carbon footprint of their supplier is likely concerned with this buying factor
What is environmental impact?
A product promoting that proceeds support a local charity is an example of this style of marketing
what is cause related marketing?
A competitors lower price offering is eating away at your market share, causing this factor to change your operations
What is competition?
A security company that offers packages of camera installation, camera monitoring, and security guards, is offering this type of purchase.
what is system/solution/service package?
New legislation increasing tariffs on a certain product is an example of this kind of market stimuli
What is political?
Clifford was a big red _____
What is dog?
Your competitor has been using specially licensed and trained AI algorithms to create a new and effective marketing strategy, giving them an advantage in this factor
What is technology?
Name the 2 out of the 4 major influences on business buying behavior in the interpersonal aspect.
What are influence, expertise, authority and dynamic?
As opposed to consumer vs. seller, business buyers are more likely to form this type of relationship
What is symbiotic?
The name of the best marketing 201 teacher
Who is Iman Goodarzi?