In this rule, the consumer establishes more demanding quality standards for each attribute
What is disjunctive rule
100
The first step of the the consumer decision process
What is problem recognition
100
This is an act that prevails only if the consumer is faced with two or more alternative courses of action
What is a decision
100
This percent of purchases are considered impulse purchases
What is 40%
100
These result from novel circumstances or situations that consumers encounter infrequenty
What are nonprogrammed decisions?
200
Decisions are made without considering product attributes
What is Affect-Referral Rule
200
These are the three types of information search activities
What are internal, external, or a combination
200
This is the degree of personal relevance that a purchase holds for the consumer
What is involvement
200
According to a 2011 Google survey, what percent of smartphone users use their phone for internet browsing?
What is 81%
200
This decision rule states that a high score on one attribute of a brand cannot offset a low score on another
What is non-compensatory
300
Consumers merely count the number of positive brand characteristics and select the brand with the greatest number of positive attributes
What is Simple-Additive Rule
300
These are the five stages in the consumer decision process
What are problem recognition, search activity, identifying and evaluating alternative solutions, purchase or commitment, and postpurchase considerations.
300
This theory is where consumers are assumed to attempt to maximize their satisfaction continuously within the constraints of limited resources.
What is the Classical Economic Theory
300
What percentage of impulse buyers are female
What is 60%
300
An out-of-town electronics dealer sells the laptop computer that Jason wanted for $20 less than local dealers. After Jason considered the effort required to travel to the distant dealer, he decided to purchase it locally. In his decision to shop locally, Jason engaged in
What is constructive processing
400
The consumer establishes a minimal acceptable quality or standard of performance for each product attribute.
What is Conjunctive Rule
400
Post-Purchase considerations distinguish between
What are instrumental and expressive performances
400
An attachment to brands that have proven satisfactory in the past
What is Brand Loyalty
400
Yum Corporation controls this percent of the Chinese fast food market
What is 40%
400
Cases where consumers follow habitual routines to deal with frequently encountered situations
What are programmed decisions
500
Consumers take into account both a product's attributes ratings as well as the importance of its attributes.
What is Weighted-Additive Rule
500
A process in which details are omitted in order to simplify the memory structure
What is Leveling
500
A process of changing stimuli from ambiguous forms to more conventional ones
What is Sharpening
500
If Groupon decides to sell a product for half price, and Groupon keeps half of the amount it is sold for, the company earns only this percent of the original value
What is 25%
500
These are simple rules of thumb that consumers use as shortcuts to reduce their shopping effort