Who/What
Name the title of a person who purchase product for a company.
Market Researcher
(or)
Buyer/Customer
(or)
Purchasing Manger
Your company places a order twice a week.
What market segmentation would this be?
&
What category?
Behavior Segmentation
Usage Rate
You work for Lady’s Foot Locker
Describe your Target Market?
Women/Active/Into sportswear/
Your product is Chinese Clothing
What market segmentation would this be?
&
What category?
Psychographic Segmentation
Culture
(and/or)
Demographic Segmentation
Nationality
(or)
Race
Your company focus is on helping the middle class.
What market segmentation would this be?
&
What category?
Demographic Segmentation Income
(or/and)
Psychographic Segmentation
Social Class
Your company is in great relationship with your supplier and will not order from others.
What market segmentation would this be?
&
What category?
Behavior Segmentation
Loyalty Status
1. Men who drink diet soda
2. Parents with young children
3. Parents who need an affordable
car for a college students
What type of Market would this represent?
Market Segmentation
Your company is located in a college town
Name the types of products you might offer
Computers, School Supplies, Dorm rooms, Living Necessities
Your Company focus on weddings
What market segmentation would this be?
&
What category?
Demographic Segmentation
(Life Stage)
(or)
Psychographic
Family Life Cycle
DAILY DOUBLE
A person purchase the same product every month….
What Type of DECISION MAKING is this?
Routine Decision Making
What are the 4Ps of Marketing?
Product
Price
Place
Promotion
Your company makes
purchases occasionally
What market segmentation would this be?
&
What category?
Behavioral Segmentation
Purchase Occasion
Your service is helping individuals attain citizenship
What market segmentation would this be?
&
what category?
Demographic Segmentation
Race
(or)
Nationality
This potential customer only will go into a deal with you if they trust you
What type of personality is this?
Golden Retriever
Your company sells all purple products, and your customers are in love with purple.
What market segmentation would this be?
&
What category?
Behavioral Segmentation
Attitude Toward Product
(or)
Psychographic Segmentation
Personality
Your company is considered only for the Elite/VIP
What market segmentation would this be?
&
What category?
Psychographic Segmentation
Social Status
Your Company sells adults diapers
What market segmentation would this be?
&
What category?
Demographic Segmentation
Age
(or)
Family Life Cycle
A company goes to the store to replace their old pair of headphones. They quickly choose a pair from a brand they've purchased before, considering its affordable and reliable, but they don't spend much time comparing features or prices with other brands.
What type of decision-making process is the customer using?
Limited Decision Making
What is Mass Marketing?
Mass market refers to a large group of consumer, the market for goods that are produced in large qualities.
Your company just found a product to sell that nobody else has and it’s a big hit!
What is your market called?
Niche Market