Social Media
This social media platform, launched in 2004 by Mark Zuckerberg and his college roommates, now has over 2 billion users worldwide.
What is Facebook
This three-letter acronym represents the address of a website you type into your web browser's address bar.
What is URL (Uniform Resource Locator)
This term describes words or phrases that trigger your ad to show up when someone searches for them on Google.
What are Keywords
This logo shows a red can with white script writing and is one of the world's most famous soda brands.
What is Coca-Cola
Originally designed for sharing photos, this app owned by Meta added "Stories" and "Reels" to compete with Snapchat and TikTok.
What is Instagram
This free tool from Google lets users browse the web, and its name is also a word for searching extensively.
What is Google Chrome
These ads show up at the top or bottom of search results when you look for something on Google.
What are search ads
A large yellow "M" makes up the logo for this fast-food chain, known for its burgers and fries.
What is McDonald's
Business-oriented networking happens on this platform, where professionals connect, job seekers post resumes, and recruiters find talent.
What is LinkedIn
The “www” in many web addresses stands for this phrase, a core part of internet navigation.
What is the World Wide Web
Advertisers can use these visual ads, which appear on websites across the internet, often in image or video form.
What are display ads
This computer company’s logo is a colorful window, representing four panes.
What is Microsoft
This platform, known for its short videos and lip-syncing challenges, became immensely popular with Gen Z and was acquired by ByteDance in 2018.
What is Tik-Tok
This clickable word or image, often blue and underlined, takes you to another webpage or section of a site.
What is a hyperlink
For local businesses, Google Ads allows you to promote your business’s location in these ads that show up on Google Maps.
What are Location Ads (Local Ads)
This company's logo features a blue oval with a swooping silver cross, found on cars like the F-150.
What is Ford
Known for its unique "Pins" and visual discovery, this platform allows users to organize ideas and inspirations on virtual boards.
What is Pinterest
A small file that websites save on your computer to remember your preferences or login information is called this.
What is a cookie
When an ad shows up but isn’t clicked, the number of views it receives is tracked by this metric.
What are Impressions
This company’s logo includes a black and white panda, known for its wildlife conservation efforts.
What is WWF - World Wildlife Fund