Gen Cohorts
This generation, born roughly between 1946 and 1964, is known for its post-World War II values and work ethic.
Who are Baby Boomers?
This social trend is characterized by the demand for products that are sustainable, eco-friendly, and ethically produced.
What is sustainability?
This technology enables marketers to personalize experiences for individual customers by collecting and analyzing data about their behaviors and preferences.
What is Artificial Intelligence (AI)?
This economic trend refers to the increase in consumer purchasing power due to higher wages and low inflation, which drives higher demand for goods and services.
Answer: What is economic expansion?
Marketers combined this with other demographic data to make accurate predictions of purchasing behavior
What is education level?
This generation, born between 1981 and 1996, is known for being tech-savvy, entrepreneurial, and often criticized for "killing" industries like cable TV.
Who are Millennials?
This growing movement reflects the desire for brands to engage with and support social causes, including racial equality and gender rights.
What is social responsibility?
This platform-based marketing technique uses short videos, livestreams, and influencer partnerships, and is especially popular with Gen Z.
What is social media marketing?
This trend is creating demand for products and services that cater to individual consumers.
What is the rise of single-person households?
This growing trend is leading brands to market tools for developing specific job skills.
What is skills-based education?
This generation, often labeled as the first true "digital natives," was born between 1997 and 2012, and is characterized by their strong social media presence and preference for online experiences.
Who are Gen Z?
This trend in marketing focuses on personal connections and involves a brand creating a unique, interactive experience with the consumer through social media or other channels.
What is experiential marketing?
This term refers to a technology where digital and physical worlds blend, allowing users to interact with both environments simultaneously.
What is augmented reality (AR)?
This term refers to the financial pressure faced by the middle class as wages stagnate while the cost of living, housing, and education rise, leading to reduced disposable income.
What is the middle class squeeze?
This demographic shift sees more students pursuing degrees in technology fields, such as computer science and engineering, influencing tech-related product marketing.
What is the growth of STEM education?
This cohort, born between 1965 and 1980, grew up in the age of television and are often described as independent, skeptical of authority, and open to technology.
Who are Gen X?
This social shift refers to consumers’ growing preference for health-conscious, plant-based, and clean-label foods and products.
What is the wellness trend?
This technology, including chatbots and virtual assistants, allows businesses to automate customer service and provide 24/7 support.
What is conversational marketing?
The growing disparity between high-income and low-income households has influenced brands to create budget-friendly or luxury products to target these distinct consumer groups.
What is income inequality?
This trend is driven by the rise of certifications and micro-credentials, where students seek specific skills rather than traditional degrees.
What is alternative education?
This generation, born between 2013 and the present, is just beginning to form consumer habits, but they are expected to be the first fully connected generation from birth.
Who are Gen Alpha?
This social trend, amplified by movements like #MeToo and Black Lives Matter, requires brands to be more transparent and authentic in their messaging and actions.
What is social activism?
This technology trend includes the integration of voice search and smart speakers, such as Alexa and Google Home, impacting how consumers search and shop online.
What is voice search optimization?
This economic phenomenon, such as the COVID-19 pandemic, leads to consumer spending cutbacks and causes businesses to shift focus to more affordable or essential products.
What is an economic recession?
Accounts for nearly half of all projected job growth in the near future
What is employment that requires a college or secondary degree?