Marketing Concepts
This process of creating, communicating, and delivering value to customers is the foundation of business.
What is marketing?
The final “P” in the marketing mix: Product, Promotion, Place, and ______.
What is Price?
The initial creative process where ideas for a new product are generated is called ______.
What is brainstorming?
This term describes the specific group of consumers a company aims to reach.
What is a target market?
This word refers to a symbol or trademark designed for easy recognition of a company.
What is a logo?
On Shark Tank, the entrepreneur asks for a $ amount for a % ownership in the company. This is used to calculate_____.
What is a company's valuation?
This “P” focuses on the physical attributes, design, and quality of what is sold.
What is Product?
After brainstorming, students list pros and cons for each idea in this evaluation step.
What is analysis?
A survey that gathers age, gender, and spending data from potential customers is called a ______.
What is a target market survey?
A famous fast‐food chain with the slogan "Good Food Makes Good Food"
What is A&W?
What is a competitive advantage?
This “P” ensures the right product reaches the customer at the right time and in the right condition.
What is Place?
Team members share their favourite ideas during this collaborative meeting to choose the best concept
What is idea selection?
Catchy phrases used in ads to attract consumers are commonly known as ______.
What are slogans?
A good company name should evoke a positive ______, meaning it creates favourable associations.
What is connotation?
The mix of tactics—including advertising and PR—used to promote a product is known as the ______ Mix.
What is the promotion mix?
This “P” includes advertising, public relations, and sales promotions to create customer awareness.
What is Promotion?
This hands‐on stage involves bringing the chosen product idea to life using available resources.
What is production creation?
Advertisements designed with graphics and text to appeal to a target audience are typically called ______.
What is a print advertisement?
The process of designing a company’s visual identity (name, logo, and slogan) is known as ______.
What is branding?
A detailed outline of marketing.
What is a marketing plan?
Determining competitive pricing strategies to attract customers and ensure profit falls under this “P.”
What is Price?
Coming up unique ideas involves the skill of _____.
What is creativity?
This overall term covers all efforts—TV, radio, billboards—to make consumers aware of a product.
What is advertising?
The slogan for Walmart.
What is Save Money, Live Better?