Trade marketing
What is bulk purchasing or wholesale discounting?
A typical trade marketing strategy where manufacturers offer discounts to retailers for purchasing products in bulk.
What is small business marketing?
This type of marketing involves promoting a business with a limited budget, often relying on local outreach and digital tools
What is indirect distribution?
A small business placing its products in a retail store rather than selling directly to customers is using this type of distribution.
What are product samples?
A common tool in trade marketing where manufacturers provide free product samples to retailers.
What is social media marketing?
A free and highly effective online platform small businesses use to engage with customers.
What is in-store marketing?
When a small business provides a store with promotional posters or banners for its products, it is using this marketing strategy
What are trade promotions?
Trade marketing often includes special promotions to encourage retailers to stock more products.
What is loyalty marketing?
A coffee shop offering a “Buy 5, Get 1 Free” punch card is using this marketing tactic.
What is wholesale pricing?
A local bakery offering bulk pricing to a grocery store that sells its cakes is an example of this marketing practice.
What is shelf placement or slotting fees?
This type of trade marketing involves manufacturers paying retailers to display their products in prominent store locations
What is cross-promotion?
Small businesses often partner with other local businesses to promote each other’s products, a strategy known as this.
What is trade marketing in connection with small businesses?
Small businesses often work with larger retailers to get their products in stores, a key aspect of this marketing approach
What is sales performance or ROI analysis?
Trade marketing often relies on this type of analysis to determine which retailers or distributors provide the best return on investment.
What is user-generated content marketing?
A small bakery that encourages customers to post pictures of their cupcakes on Instagram for a discount is using this type of digital marketing.
What is data-driven marketing or omnichannel marketing?
Name the strategy where small businesses use data from trade marketing insights to refine their direct-to-consumer marketing efforts