Pricing Strategies
Low prices to attract customers and gain market share
What is penetration pricing?
What 'P' refers to the item or service a company is offering?
What is Product?
What is primary research?
Set price at what customers are willing to pay
What is value-based pricing?
What 'P' refers to selecting the right distrobution channels?
What is place?
This type of information uses already available information, like industry reports, statistics, articles, and market analysis
What is secondary research?
What is competitive pricing?
What 'P' refers to methods a company uses to inform and persuade potential customers?
What is promotion?
A focus group is an example of this type of research, where a small group discusses a product or idea
What is qualitative research?