Marketing #1
Customers who are most likely to buy your product or service.
What is a targeted audience?
Name 4 types of promotional materials businesses can use?
What is billboards, Social Media, Coupons, TV Ads, Email Blasts, Radio Ads, Influencers, Celebrities Etc.
Out of the 4P's which is the most important?
What is Promotion?
The activity and processes of creating, communicating, delivering, and providing products and information that have value for customers and consumers.
What is Marketing?
A _______ is a physical item that can be touched
A ________ is an action that is done, usually for a fee
What is a good and service?
What is one item that businesses can not live without?
What is Customers!!!?
Analyzing and identifying the needs and wants of customers and building strategies to satisfy those needs and wants.
What is marketing concept?
What is the process of communicating with customers, listening to their needs and wants, giving them the information they need?
What is Selling?
The end user who will use the product or service. They may or may not buy the product.
What is a consumer?
The specific group of customers whose needs and wants a company will focus on satisfying.
What is target markets?
Before you start your company to sell any product name the most important things a business should do first.
What is RESEARCH?
Someone who purchases a product, but may not be the end user.
What is a customer?
Defined as an organization or entity engaged in professional activities.
What is a business?
TAM stands for.
What is Total Addressable Market?
The segment of the market if you had 100% of your total potential customers.
What is TAM?
As the CEO of Billy Bob's Best Burgers, which of the 8 marketing functions should I focus my attention on?
What is Market Planning?
SAM stands for.
What is SERVICEABLE ADDRESSABLE MARKET?
A ________ is something necessary for survival, such as food, clothing, or shelter
A ________ is something that a person desires but could live without
What is a need and want?
The projected part of the SAM that your company expects to grab from the market, considering the practical limitation of the implementation of their business model. It often is a projection of expectations.
What is Market Share/SOM?
The realistic segment of your TAM that you will market your product/service to.
What is SAM?
An intangible marketing or business concept that helps people identify a company, product, or individual.
What is a brand?
What is Product, Place, Price, Promotion, Selling, Customer Service, Market Planning, and Market Information Management?
Serve to represent a given organization or company through a visual image that can be easily understood and recognized.
What is a logo?
The process of dividing a broad consumer base for a company, into smaller sub-groups of consumers based on shared characteristics.
What is market segmentation?
Name the 4 Ps of Marketing.
What is Price, Promotion, Product, and Promotion?