marketing Basics
the process of promoting and selling products or services.
Marketing
the 4 Ps of marketing are product, price, place, and blank
promotion
a short and memorable phrase used in advertising
slogan
the visual symbol or design that represents a brand
logos
the study of how people decide what to buy
consumer behavior
the group of people most likely to buy a product
target market
this P refers to how much customers pay for a product/ service
price
when a company pays for social media influencers to promote a product
influence marketing
a company's overall image, personality, and reputation
brand identity
the mental and emotional connection a buyer has with a product
consumer perception
Research used to understand customers needs and preferences
market research
the physical or online location where a product is sold
place
a marketing campaign that uses humor or surprise to grab attention
viral marketing
a catchy phrase or image that makes a brand stand out
brand element
when people buy product because other around them do
social influencer
a plan that outlines how a company will reach its customer and achieve goals
market strategy
the actual goods or services being sold
product
the type of media that includes TV, radio, and print ads
traditional advertising
the feeling or idea of a customer connects to a brand
brand association
the steps a buyer goes through before making a purchase
decision making process
the act of setting your product apart from other competitors in customers minds
differentation
the overall combination of the 4 Ps
marketing mix
when companies give out free samples or coupons to attract customers
sales promotion
when customers stay loyal and keep buying from the same brand
brand loyalty
when consumers believe a product has higher value because of its price
price, quality, perception