3c's of marketing
what are the 3c's of marketing
•Company
•Competition
•Customer
what are the 4p's of marketing
–Product
–Price
–Place
–Promotion
what is Marketing Strategy
•A marketing strategy is a businesses plan to convince customers to buy its products
what you need to know and have for your company
You need to have a strong vision / understanding of your company’s brand, products, strengths, weaknesses, values, mission, and vision
what is product
Refers to the physical product or the service offered to the consumer, the brand and stage of product life cycle
what is a Values
core beliefs/ guiding principals of how you run your business
what is place
•Refers to decisions about how the product is distributed to the consumer direct method, indirect method or specialty method
what are the different types of competition
•Perfect Competition
•Monopolistic Competition
•Oligopoly
•Monopoly
what is price
Refers to the actual price
consumer is
•A major part of a successful marketing strategy is understanding the consumers that buy your product
what is packaging
•last chance to promote before purchase, some people even buy your brand b/c of the packaging