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100
To increase revenue, professional baseball and football teams often sell advertising that appears   1-on national television.?2-in local magazines.?3-on the back of tickets.?4-in community newspapers
What is 3-on the back of tickets.?
100
1-communicate with the public
What is 4-Overcome negative publicity  
100
Which of the following is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media:  1-Ensures confidential information exchanges?2-Decreases the need for a public-relations plan?3-Builds mutually favorable relationships?4-Reduces organizational crisis risks  
What is 3-Builds mutually favorable relationships
100
Why is it important for professional sport organization to develop relationships with the media?   1-To maximize favorable news and event coverage?2-To reduce the need to obtain alternate sources of income?3-To obtain endorsement deals with professional athletes?4-To prevent the release of information to the public  
What is 1-To maximize favorable news and event coverage?
100
What do sport/event planners often develop to encourage television and newspaper coverage?  1-Sales promotions?2-Local contests?3-Media guides?4-Creative themes  
What is 3-Media guides?
200
Which of the following is an example of a business using a celebrity's appearance to attract customers to an event:  1-An actor stars in the lead role of a film that is based on a best-selling novel.?2-A professional athlete announces her/his plans to retire within six months. ?3-An athletic-shoe company distributes a press release about a new endorsement deal. ?4-A rock star signs copies of his/her latest CD at a store's grand opening.   
What is 4-A rock star signs copies of his/her latest CD at a store's grand opening.   
200
Sport/event organizations develop and generate newsletters to    1-communicate with the public?2-notify the media?3-obtain feedback from sponsors?4-prepare for problems.  
What is 1-communicate with the public
200
One reason sport/event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to   1-set up broadcast equipment.?2-pick up their credentials.?3-publicize the preparations.?4-hold a press conference.  
What is 3-publicize the preparations.?
200
What do businesses often include with a news release to attract an editor's attention:   1-Promotional souvenir?2-Captioned photograph?3-Reference list?4-Thank-you letter  
What is 2-Captioned photograph?
200
The purpose of designing an event program that contains space for advertisements is to    1-promote the team.?2-get more people to buy the program. ?3-generate more revenue ?4-pay less money for program printing costs.   
What is 3-generate more revenue
300
What do businesses need to remember after they send a news release to the media?   1-The business should continuously are willing to publish all the news releases they receive. ? 2-Most magazines and newspapers are willing to publish all the news releases they receive. ? 3-Media outlets will only use press releases for businesses that purchase advertising. ? 4-The editor decides whether to publish or broadcast the release.   
What is 4-The editor decides whether to publish or broadcast the release.   
300
Developing positive relationships with people who work for local television stations and newspaper publishers is a way for an advertising agency to generate _______ for its clients.    1-new markets?2-cash?3-sales promotion?4-publicity  
What is 4-publicity  
300
What do professional sport teams design for use during games that often become promotional tools because fans take them home?   1-Posters?2-Tickets?3-Programs?4-Samples  
What is 3-Programs?
300
When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should  1-include a joke in the introduction to capture the audience's attention.?2-number the copy pages in reverse chronological order.?3-make sure the final copy is single-spaced and the typeface is bold.?4-identify name pronunciations that might be difficult to read.
What is 4-identify name pronunciations that might be difficult to read.
300
Which of the following do event organizers often include in an event to add interest and excitement to the event:   1-Dress rehearsal?2-Long intermission?3-Celebrity appearance?4-Sponsor recognition  
What is 3-Celebrity appearance?
400
What information should a business obtain to get its news releases used?  
What is 3-Media deadlines?
400
When sport/event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating a(n) ____________ relationship.  1-comprehensive ?2-interactive?3-reactive ?4-exclusive  
What is 2-interactive?
400
Which of the following factors is most likely to cause people to not want to return to the annual fireworks show that attracts hundreds of thousands of people to the downtown area:  1-public transportation?2-nearby accommodations ?3-Traffic?4-Parking fees  
What is 3-Traffic?
400
A stadium designed with more female rest rooms than male rest rooms is responding to which of the following customer expectations.   1-Adequate facilities?2-Aesthetics ?3-Dedication usage?4-Sense of safety  
What is 1-Adequate facilities?
400
When attending a sporting event, most fans expect that the facility will provide them with a(n)   1-learning situation. ?2-winning experience. ?3-safety environment. ?4-ordinary performance.   
What is 3-safety environment. ?
500
Ms. Johnson did not proofread a news release before it was mailed to the media, and several errors were found later. In order to minimize the damage that may result,  Ms. Johnson should    1-wait for the media to contact the business? 2-say nothing, but proofread future releases? 3-ask another employee to handle the problem? 4-call the media to give the correct information  
What is 4-call the media to give the correct information  
500
When writing news releases, businesses should avoid including their  1-opinions.?2-statistics ?3-goals. ?4-locations.   
What is 1-opinions.?
500
To develop positive relationships with the media, an advertising agency's public-relations director must be  1-impressionable and suspicious.?2-honest and professional. ?3-organized and distant.?4-approachable and aggressive.  
What is 2-honest and professional. ?
500
A stadium deciding to place messages and team logos on electronic boards is an example of selecting   1-event signage.?2-media usage.?3-sponsorships.?4-network support.
What is 1-event signage.?
500
To obtain the most exposure during a sporting event, the best logo placement opportunity for businesses is on   1-race cars.?2-golf balls.?3-swimsuits.?4-footwear.  
What is 1-race cars.?