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Marketing Fundamentals
Marketing Mix
Utility
Marketing Planning
Segmentation
100

All the people who share a similar want/need and have the ability are part of this.

 What is a market?

100
These are the four elements of the marketing mix.
What is price, product, promotion, and place?
100
This is what SWOT stands for?
What is strengths, weaknesses, opportunities, and threats?
100
The process of classifying people who form a given market into smaller groups is known as:
What is market segmentation?
200
This type of market consists of consumers who purchase goods and services for personal use.
What is a consumer market?
200
A new juice company decided to sell it's product in grocery stores and gas stations. This is an example of what type of?
What is place?
200
These are the two INTERNAL factors of a SWOT analysis.
What are strengths and weaknesses?
200
Describing a population in terms of age, gender, income, etc.
What is demographics?
300
A company's percentage of the total sales volume generated by all companies that compete in a given market.
What is market share?
300
Choosing a products features and design is part of what?
What is product?
300
An example of this utility would be a store being open 24 hours.
What is time utility?
300

This is an analysis of outside influences that may have an impact on an organization.

What is environmental scan?

400
This is the person that actually uses a purchased product.
What is consumer?
400
Deciding that your item is going to cost $5 is part of which element of the marketing mix?
What is price?
400
This type of utility relates to getting information to the consumer which can be done in various ways including product manuals, labeling, websites, and more.
What is information utility?
400
This involves grouping people with similar lifestyles, shared attitudes, values, and opinions.
What is psychographics?
500

Give an example of when a consumer is not the customer.

Example: Mom buys diaper and is the customer, but baby uses diaper so they are the consumer.

500
Deciding to advertise in magazine and billboards is an example of which element of the marketing mix?
What is promotion?
500
Having a product available where customers can purchase it is known as:
What is place utility?
500
To segment a market in this way you could refer to local, regional, national, or even global markets.
What is geographics?