Marketing Basics
What is marketing?
This term refers to the activities involved in promoting and selling products.
What is Product?
This “P” focuses on what the company is selling.
What is a logo?
A symbol or design that identifies a brand.
What is motivation?
This influences why people buy certain products.
What is social media marketing?
Marketing done through platforms like Instagram or TikTok.
What is a target market?
The group of consumers a company aims to reach.
What is Price?
This “P” determines how much customers pay.
What is a slogan?
A short, memorable phrase used in advertising.
What is consumer behaviour?
The study of how consumers make buying decisions.
What is email marketing?
Emails sent to promote products or services.
What is a marketing plan?
A plan that outlines a company’s marketing goals and strategies.
What is Promotion?
This “P” includes advertising, sales, and public relations.
What is brand image?
The way consumers perceive a brand.
What are impulse purchases?
Purchases made without planning.
What is SEO (Search Engine Optimization)?
Improving a website to rank higher on search engines.
What is a value proposition?
The value or benefit a product promises to deliver to customers.
What is Place?
This “P” focuses on how products get to customers.
What is viral marketing?
Advertising that spreads from person to person.
What is brand loyalty?
When customers repeatedly buy the same brand.
What is PPC Advertising?
Online ads where companies pay per click.
What is market segmentation?
The process of dividing a market into smaller consumer groups.
What is the marketing mix?
A strategy that balances all four Ps effectively.
What is brand equity?
The total value of a brand based on consumer trust and loyalty.
What are external factors?
Social, cultural, and personal influences on buying decisions.
What are influencers?
People with large online followings who promote products.