Intro to Marketing
Define "Marketing"
Set of activities, strategies, and techniques that companies and organizations use to identify, create, communicate, and deliver value to consumers, in order to satisfy their needs and desires, while achieving their commercial objectives.
In this type of Marketing...Companies are targeting other companies. They are focusing on long-term partnerships.
B2B (Business to Business)
Define "advertising"
Form of communication (paid or unpaid) that aims to promote a product, service, idea, or brand, generally for commercial purposes.
It is used to inform,persuade, or remind the public about something, seeking to influence theirconsumer decisions or behaviors.
1. The Advertiser..... what it is role about?
• Who is it?: The person, company, organization,or institution that finances the advertisingcampaign.
• Role: Defines the communication andmarketing objectives (selling, positioning,informing).
Define: Buyers Persona
The ideal customer for your product/service
Mention de 4P´s of Marketing
Product
Price
Promotion
Place
Define outbound marketing
Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail (normally we interrupt the customer to announce)
Advertising is a central marketing tool, but also a cultural and social phenomenon that shapescollective imaginations, lifestyles, and consumer values....
TRUE OR FALSE???
TRUE!!!!!!!
2. The "Agency"...mention some of its functions.
• Who is it?: Creative company that designs, produces, andplans campaigns.
• Role: Translates the advertiser's needs into a persuasiveand compelling message.
SWOT deals with the macro environment...
YES or NOT??
NO!
SWOT deals with internal and external insights.
Mention the 4 key activities in Marketing
1. Market Research
2. Segmentation
3. Positioning
4. 4p´s
In this type of Marketing...we Use offline media (print, TV, radio, billboards).
Great for mass reach.
Traditional Marketing
Define post - Advertising...
It is based on strategies that prioritize creating value for the user, authenticity of the message, and building sustainable connections with audiences.
Avoiding traditional methods...
3. The media... what is about??
• Who are they?: Platforms that transmit advertising messages(TV, radio, print, social media, websites).
• Role: Intermediaries between the message and the audience.They also select and determine what is shown and how.
Mention the 5 elements of PESTLE model.
Political, Economic, Social, Technological, Environmental and Legal.
Main difference between marketing & Advertising?
Marketing includes a broad range of activities designed to promote, sell, and distribute products or services. It’s a strategic process that involves understanding customer needs, creating value, and fostering relationships.
Unlike advertising, marketing includes every interaction with a customer, from initial awareness to post-purchase engagement.
In this type of Marketing...We Attract customers by providing value (blogs, webinars) so they find you.
You "give something" in exchange of your promotion.
Inbound Marketing (atracción)
If your target market are people from 15 to 25 years old... which chanel is the most appropiate to conduct/transmit messages like promotons/publicity
NO!
It is a Threat
In this type of Marketing...We use Low-cost, unconventional, and high-impact "stunts" in public spaces.
Example: pcman in the street... a picture of an ice cream in the road...
Guerrilla MKT
Analyzing the SWOT of ANAHUAC -
Mention ONE Opportunity...
The arrival of new companies.
High salaries in Qro.
Many foreign students arriving to Qro.