Market Research
What is the main purpose of Market Research?
To understand consumer needs and inform business decisions
What is the primary purpose of a marketing flyer?
To inform and attract potential customers
What is a "call to action"?
A statement telling the customer what to do next
What is the main purpose of a promotional campaign?
Increase product awareness and sales
When is a door, not a door?
When it's ajar!
What is primary research?
Research that YOU conduct on your own
Which element is most important for maintaining consistency across all marketing materials?
Including the company’s brand identity
Why is it important to understand the target audience when creating marketing messages?
To ensure the message is relevant and engaging
Before starting a promotional campaign, a company should do what first?
Determine it's target audience
Why did the goose have an easier time crossing the road than the chicken?
Because it could honk!
What is secondary research?
Research done by other people/companies
What is "product placement"?
Displaying a product within a movie or TV show
What is the main purpose of emphasizing benefits over features in a marketing message?
To show customers how the product improves their lives
What is the way to measure success of a promotional campaign?
Customer engagement
Did you get a haricut?
No, I got all of them cut!
If a company wants to know why sales dropped in a specific month, which data should they analyze first?
Customer reviews and sales data for that month
What is the primary purpose of a sales promotion?
Increase short-term sales
What is an ethical concern in advertising?
Targeting vulnerable populations with misleading claims
The message of a promotional campaign should be?
Creative and appealing to the audience
If a child doesn’t want to take a nap, what are they guilty of?
Resisting a-rrest!
What type of primary research can give you in-depth information on a product?
Focus Group
Which type of sales promotion is most likely to build long-term customer relationships?
Loyalty Program
Which type of advertising relies heavily on internet algorithms to show products to users?
Digital Advertising
Why is it important to understand the target audience when creating marketing messages?
To ensure the message is relevant and engaging
Why can’t gladiators frown?
Because then they’d be Sad-iators!