Marketing Types
What type of marketing uses offline channels to get your attention: a billboard on the highway, an ad on the radio during your commute, a flyer in your mailbox, or a commercial break on TV?
Traditional Marketing
What form of promotion involves using different types of paid media to call attention to products, services, or ideas
Advertising
The amount of money a business thinks it should charge for its product or service.
Price
Spotify Wrapped, an annual data-driven campaign that turns user listening habits into a personalized, shareable social media event, is an example of what type of marketing?
Content Marketing
What is the type of marketing that happens online: scrolling through social networks, getting a personalized email offer, seeing a video ad, or finding an answer on search?
Digital Marketing
What is the process of persuading others through direct, in-person(live or remote) presentation on the merits of a product, service or idea?
Personal Selling
where a company's target customers can buy its product, and how the company gets the product to that/those place/s
Place
A billboard or television commerical is an example of what type of marketing?
Traditional Marketing
What type of marketing is arguably the most common platform for small business marketing in the U.S., using platforms like Facebook, Instagram, and TikTok to connect with the customer base daily?
Social Media Marketing
What is it called when there are limited time offers and/or discounts designed specifically to increase sales?
Sales Promotions.
informing potential customers that a product or service exists, and the results they should expect from using it.
Promotion
Instead of launching with a big ad, CeraVe culminated in one. The rollout began by carefully leaking content from influencers showing Cera in public with bags of CeraVe products, signing bottles, and plastering his face on displays, this is an example of what type of marketing?
Digital Marketing
What type of marketing ensures the brand is visible when customers are actively searching, which includes both paid search advertisements and free search engine optimization?
Search Engine Marketing
What is it called when there is a strategic form of communication that helps build a relationship between a person or organization and the public?
Public Relations
the physical item/good or service a company sells.
Product
GoPro built its brand by asking customers to share their extreme sports and travel videos using the hashtag #GoPro. Instead of running traditional ads, GoPro turned its social channels into a gallery of real-life customer adventures, driving massive brand loyalty and free marketing, this is an example of what type of marketing?
Social Media Marketing
what type of marketing involves creating valuable, educational, and engaging materials, such as blogs, guides, and short-form videos?
Content Marketing
What is the form of promotion where a business communicates directly, but not in-person, with their target customers?
Direct Marketing
There is a fifth p in the marketing mix and it focuses on the staff, customer service representatives, and employees who interact with customers. What is it?
People
Google Search Ads: Text-based ads that appear at the top of Google search results when a user searches for a specific keyword (marked with a small "Sponsored" or "Ad" label). For example, a local bakery bidding on the keyword "yummy cupcakes near me", is an example of what type of marketing?
Search Engine Marketing