Marketing Basics
What is the process of promoting, selling, and distributing products or services to customers?
Marketing
What are the four Ps of marketing?
What are Product, Price, Place, and Promotion?
What do we call a specific group of people a business wants to sell its products to?
What is a target market?
What do we call the name, symbol, or design that identifies a company's products?
What is a brand?
What is the term for a paid message used to promote a product or service?
What is advertising?
What do we call the people who purchase goods and services?
Consumers
Which P involves deciding how much customers will pay for a product?
What is Price?
What is the term for dividing a large market into smaller groups of customers with similar characteristics?
What is market segmentation?
What is the graphic symbol used to identify a business, such as the Nike swoosh?
What is a logo?
What social media platform is commonly used by businesses to share promotional videos, pictures, and updates?
What is Instagram?
What is the term for the amount of money a business earns from selling products before expenses are deducted?
Which P focuses on where and how customers can purchase a product?
What is Place?
A company markets expensive watches to wealthy customers. What type of segmentation is this?
What is demographic segmentation?
What is a short, memorable phrase used to represent a company or product?
What is a slogan or tagline?
What do we call a person who promotes products to their followers on social media?
What is an influencer?
What is the process of researching customer needs, wants, and buying habits?
A company offers a 20% discount to attract customers. Which P is being used?
What is Promotion?
A sneaker company targets customers who enjoy running, fitness, and outdoor activities. What type of segmentation is this?
What is psychographic segmentation?
What do we call the positive or negative impression customers have about a company?
What is brand image?
A business offers a buy-one-get-one-free deal to increase sales. What type of promotion is this?
What is a sales promotion?
A company notices that customers are unhappy with its product. Instead of continuing to focus only on making sales, the company researches customer feedback and redesigns the product to better meet customer needs. What marketing philosophy is the company demonstrating?
Marketing Concept
A company changes its packaging, adds new features, and improves the quality of its product. Which P is it focusing on?
What is Product?
A restaurant sends coupons to customers who live within five miles of its location. What type of segmentation is this?
What is geographic segmentation?
What is it called when customers repeatedly purchase from the same brand because they trust and prefer it?
What is brand loyalty?
What is the term for the specific action a company wants customers to take after seeing an advertisement, such as clicking a link or making a purchase?
What is a call to action (CTA)?