Show:
The "life" of a product
Consider This
Champ or Challenger
The Price is Right
Brand or Bust
100
Marketing plays a critical role in driving the success of this stage of the product life cycle

What is Growth Stage

100

My acceptable brands are part of my

What is consideration or evoked set?

100

Mint Mobile is 

What is a challenger brand?

100

My sales leader told us were needed to lower the price to gain market share.  He wants us to deliver a (blank) pricing strategy. 

What is penetration

100

A name, term, sign, symbol or design, or combination of them.

What is a brand?

200
When you brand is in the doghouse, the push tactic should be stopped immediately

What is advertising

200

That brand is way too expensive, low quality and I just don't like it.  It is in my (blank) set of brands.

What is inept set?

200

Burt's Bees is a 

What is a Challenger Brand

200

Our finance manager doesn't care about this consumer report I just spent 10 hours on, he just said to set the price at 30% margin.  He sure does like the 

What is standard markup pricing?

200
According to Keller's Brand Equity Model, you first have to build awareness of your brand, what is this first stage in consumer connection

What is Salience?

300

What stage of the product life cycle was Crocs when they had to rebrand themselves?

What is maturity?

300

I don't know or don't care about your brand.  Sorry, you mean nothing to me, you are an (blank) brand.

What is inert brand?

300

Legos is a 

What is Champion or Market leader brand?
300

Mt. St. Joseph is adding books to the tuition price.  They are using a (blank) strategy

What is bundling?

300

Brand culture is the brand story that delivers over...

What is time?

400

What is the main goal of marketing in the introduction stage?

What is brand awareness?
400

If my normal brand is not available, I will buy your brand.   Your brand is part of my. 

What is consideration set or acceptable brands?

400
Aldi is a 
What is a Challenger brand?
400

I really want the company to invest in Tik Tok but I have to prove the minimum that we could invest so the company does not lose profit.   Don't they know we are going to lose out with young consumers, I really hate these (blank) analysis. 

What is breakeven analysis?

400

This strategy extends a brand's equity by expanding the brand's variety. 

What is line extension?

500

What stage happens before Introduction?

What is research and development or development stage?

500

I used to buy your brand but you stopped updating your variety so I moved onto another brand.  You might want to be consider a (blank) strategy.

What is rebranding?

What is a line extension?

500

Mount St. Joseph wants to be a 

What is a Challenger Brand

500
Consumer will pay more for my brand because I they think I am better than their next best alternative brand.  The higher price they will pay is my
True Economic Value
500

The brand report card (and other models discussed in his class) are tools to help measure 

What is consumer value?