Show:
Marketing Mix
Product Life Cycle
Advertising
Advertising 2
Product Placement
100

What are the four P's of marketing? 

Price, Product, Promotion, Place

100

How many stages are included in the product life cycle?

Four
100

What is the term for paid communication that communicates a message to the consumer?

Advertising

100

What type of media includes newspapers and magazines?

Print Media

100
From the Wayne's World movie clip name two drinkable products that were displayed.

Pepsi, Coke, Mountain Dew

200

Of the marketing mix, which P is directly related to advertising?

Promotion

200

When a product starts the initial phase of advertising this is known as what part of the product life cycle?

Introduction

200

Of the 4 elements of advertising which leads to high recall of the advertisement? (Refer to section labeled slide 12)

Creative Idea

200

An ad that is viewed on TikTok, Instagram, or Snapchat would be considered which type of advertising media?

Internet Media

200

Which fast food restaurant paid for advertising in the Wayne's World movie clip?

Pizza Hut

300

A good or service is known as what?

Product

300

What type of non-traditional product has a sharp incline and decline in sales?

Fad

300

Radio commercials, television ads, print advertising, and social media ads are all different types of what?

Media

300

DAILY DOUBLE-Provide a description of the difference between advertising and marketing.

Advertising refers to promotion a product, Marketing refers to all the elements necessary to sell a product including pricing, promotion, and location of product sales.

300

In the stranger things clip there were at least two types of candy, name one.

Reese's Pieces and Three Musketeers

400

The amount of money a customer is willing to pay for a product.

Price
400

Which part of the product life cycle is represented by the peak in the product life cycle graph?

Maturity

400

Which of the 4 elements of advertising includes choosing the appropriate advertising media? (Slide 12)

Execution

400
What is the name for the strategy developed to connect a product with the target customers?

Advertising Plan

400

Which soda paid for advertising in the stranger things series?

Coca Cola

500

Daily DOUBLE-Where is the best location to sell candy in a grocery store?

Checkout Lane

500

When a product experiences many ups and downs in sales throughout the year, it is known as what type of non-traditional product?

Seasonal

500

Of the 5 players in the advertising campaign which is usually a business providing a service?

Advertising agency

500

What is the difference between a target customer and the target market?

Target customer refers to an individual consumer, target market refers to a group of consumers. 
500

In the 007 movie clip which of the vehicle advertisements was an American made car?

Ford