Advertising Basics
What is the primary purpose of identifying a target audience in advertising?
To create specific ads for a group.
What is demographic data in marketing?
Basic consumer details like age, gender, and location.
Which advertising strategy uses emotional appeals?
Tone and Emotion.
What does ethical consumerism promote?
Buying sustainable and environmentally friendly products.
What is mobile advertising?
Delivering ads through mobile devices using techniques like location-based services.
Which advertising component conveys the unique benefits of a product or service?
Value Proposition.
What type of data captures consumer browsing habits and purchase history?
Behavioural Data.
Name a psychological tactic that creates long-term brand loyalty.
Building emotional connections or using repetition to reinforce recognition.
Define data privacy in marketing.
Keeping consumer data secure and ensuring its ethical use.
How do location-based services target consumers?
By tracking consumer locations and delivering geographically relevant ads.
What role does advertising play in shaping needs versus wants?
Advertising shapes consumer desires, influencing the perception of wants as needs.
How do brands use social media metrics to shape marketing strategies?
By analyzing likes, shares, comments, and follower demographics to gauge content effectiveness.
What psychological element ensures an advertisement's memorability?
Emotional resonance.
What is a common ethical challenge in data-driven marketing?
Transparency about how consumer data is collected and used.
What is AI marketing?
Using artificial intelligence to analyze data and target consumers with personalized ads.
Define the medium/channel in advertising and give an example.
The platform through which the advertisement is delivered, e.g., TV, social media, or billboards.
What trends are seen in data showing high purchase frequency and low spend?
Likely selling affordable, frequently used products like fast food or subscription services.
How does fear appeal function in advertising?
By creating a sense of urgency or highlighting potential risks to prompt action.
What ethical concerns arise from AI marketing?
Potential biases in algorithms and ensuring consumer privacy.
What is a recommendation engine, and which companies use it?
A system that suggests products based on consumer behaviour; used by Amazon, Netflix, etc.
How does repetition help in advertising?
It reinforces brand recall and increases the likelihood of consumer action.
What is the role of engagement metrics in data analytics?
They measure how consumers interact with content, helping brands identify what resonates most.
What are psychographics, and why are they critical in modern advertising?
Insights into consumer values, lifestyles, and motivations that enable personalized marketing.
What steps should companies take to handle consumer data ethically?
Obtain clear consent, use data transparently, and implement robust security measures.
Compare traditional marketing with tech-driven marketing.
Traditional marketing uses TV, radio, and print; tech-driven marketing leverages data analytics, AI, and digital platforms.