Show:
Consumer Behavior
Creating and Delivering Value
Direct Marketing and Selling
Marketing Audience and Ethics
Social Media
100
E) Value
________ refers to the benefits a customer receives from purchasing a good or service. A) Satisfaction B) Demand C) Want D) Promotion E) Value
100
C) need
When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a ________. A) benefit B) demand C) need D) value E) utility
100
C) approach
The salesperson contacts the customer for the first time in the ________ step of the creative selling process. A) preapproach B) prospect C) approach D) presentation E) qualify
100
D) advertising
Which of the following is the nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor using the mass media? A) direct marketing B) sales promotion C) public relations D) advertising E) direct selling
100
A) web pages that serve as publicly accessible personal journals and online forums.
Blogs are: A) web pages that serve as publicly accessible personal journals and online forums. B) business-oriented websites that let users create profiles for professional networking. C) Internet browsers where search results are personalized for each user. D) websites where users create a personal profile, add "friends" and exchange message and photos with them. E) two different types of social media.
200
A) stakeholders
Buyers, sellers, investors, and community residents are all considered ________ in a company. A) stakeholders B) shareholders C) consumers D) value chain members E) social marketers
200
A) marketing plan
A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement and control those strategies. A) marketing plan B) communications plan C) business plan D) operational plan E) financial plan
200
B) a bridge close
Which of the following is NOT a closing approach for a salesperson? A) a last objection close B) a bridge close C) a standing-room-only close D) a buy-now close E) an assumptive close
200
False
True or False. Ads that are intended only to inform consumers about a brand or a product will not benefit from the use of a slogan or jingle.
200
C) Pinterest
Which of the following social networks allows its members to place images and videos to an online billboard they create and which are categorized into different themes? A) Google+ B) Tumblr C) Pinterest D) Flickr E) Meetup
300
C) Marketing
________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A) Demand satisfaction B) Competitive advantage building C) Marketing D) Total Quality Management E) Value chain management
300
B) Strategic planning
________ is the managerial decision process that matches the organization's resources and capabilities to its market opportunities for long-term growth. A) Operational planning B) Strategic planning C) Portfolio analysis D) SWOT analysis E) Corporate culture
300
C) using a canned presentation
Which of the following is a poor choice for a sales presentation when a salesperson is interested in building a long-term relationship? A) presenting the value proposition B) letting the customer ask questions C) using a canned presentation D) focusing on listening to the customer E) incorporating sound and other media into the presentation
300
c) Inactives
___________ are people on the internet, but they don’t participate in social media. a) Spectators b) Joiners c) Inactives d) Critics e) Collectors
300
b. Word-of-mouth, or buzz marketing
In social media, what type of marketing has become important for advertisers? a. E-mailed handbills and online press kits b. Word-of-mouth, or buzz marketing c. E Electronic ads d. Product placement e. All of the above
400
Perception, Age, lifestyle, learning, attitudes.
What are the factors that cause individuals to interpret information differently?
400
any good, service, or idea
What type of products can be marketed?
400
False
True or False. A small percentage of the advertising we see and hear is product advertising.
400
e) Spectators
According to the Consumer Profile Tool, many people are ______________ when interacting with social media. a) Inactives b) Collectors c) Critics d) Joiners e) Spectators
400
strategy or tactic
Social media conversation is not a:
500
1.) Expand the (RED) model 2.) Stick with the existing (RED) model 3.) Expand the (RED) model
What is the optimal way to generate the most money for the Global Fund?
500
Analyze the enviornment, devlop a plan, decide on a market, choose the marketing mix.
What is the marketing process?
500
B) product advertising
What type of advertising delivers a message that focuses on a specific good or service? A) retail advertising C) institutional advertising D) brand placement E) advocacy advertising
500
b)Quality, credibility, well blended communication, internet marketing
What are essential qualities for building a brand? a)Quality, credibility, short term goals, internet marketing b)Quality, credibility, well blended communication, internet marketing c)Credibility, quality, internal marketing, short term goals d)Credibility, quality, internal marketing, cost e)None of the above
500
a. Traditional media audiences consume material created FOR them while social media audiences either dictate the type of product they want or bypass traditional producers to find products more suitable to their particular needs or desires.
Social media audiences differ from those of traditional media because a. Traditional media audiences consume material created FOR them while social media audiences either dictate the type of product they want or bypass traditional producers to find products more suitable to their particular needs or desires. b. Traditional media audiences tend to be within a certain age, gender and socio-economic group, while social media appeals to virtually every age, gender and economic status. c. Social media audiences tend to be the millennial generation while traditional media are mainly Gen-Y. d. None of the above