Marketing, Advertising, Promotions, and Sales

Consumer Behavior

100

________ refers to the benefits a customer receives from purchasing a good or service. A) Satisfaction B) Demand C) Want D) Promotion E)......

E) Value

200

Buyers, sellers, investors, and community residents are all considered ________ in a company. A)....... B) shareholders C) consumers D) value chain members E) social marketers

A) stakeholders

300

________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A) Demand satisfaction B) Competitive advantage building C) Marketing D) Total Quality Management E) Value chain management

C) Marketing

400

What are the factors that cause individuals to interpret information differently?

Perception, Age, lifestyle, learning, attitudes.

Creating and Delivering Value

100

When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a ________. A) benefit B) demand C) need D) value E) utility

C) need

200

A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement and control those strategies. A) marketing plan B) communications plan C) business plan D) operational plan E) financial plan

A) marketing plan

300

________ is the managerial decision process that matches the organization's resources and capabilities to its market opportunities for long-term growth. A) Operational planning B) Strategic planning C) Portfolio analysis D) SWOT analysis E) Corporate culture

B) Strategic planning

400

What type of products can be marketed?

any good, service, or idea

Direct Marketing and Selling

100

The salesperson contacts the customer for the first time in the ________ step of the creative selling process. A) preapproach B) prospect C) approach D) presentation E) qualify

C) approach

200

Which of the following is NOT a closing approach for a salesperson? A) a last objection close B) a bridge close C) a standing-room-only close D) a buy-now close E) an assumptive close

B) a bridge close

300

Which of the following is a poor choice for a sales presentation when a salesperson is interested in building a long-term relationship? A) presenting the value proposition B) letting the customer ask questions C) using a canned presentation D) focusing on listening to the customer E) incorporating sound and other media into the presentation

C) using a canned presentation

400

True or False. A small percentage of the advertising we see and hear is product advertising.

False

Marketing Audience and Ethics

100

Which of the following is the nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor using the mass media? A) direct marketing B) sales promotion C) public relations D) advertising E) direct selling

D) advertising

200

True or False: Ads that are intended only to inform consumers about a brand or a product will not benefit from the use of a slogan or jingle.

False

300

___________ are people on the internet, but they don’t participate in social media. a)Spectators b)Joiners c)Inactives d)Critics e)Collectors 

c)Inactives

400

According to the Consumer Profile Tool, many people are ______________ when interacting with social media. a)Inactives b)Collectors c)Critics d)Joiners e)Spectators

e)Spectators

Social Media

100

Blogs are: A) web pages that serve as publicly accessible personal journals and online forums. B) business-oriented websites that let users create profiles for professional networking. C) Internet browsers where search results are personalized for each user. D) websites where users create a personal profile, add "friends" and exchange message and photos with them. E) two different types of social media.

A) web pages that serve as publicly accessible personal journals and online forums.

200

Which of the following social networks allows its members to place images and videos to an online billboard they create and which are categorized into different themes? A) Google+ B) Tumblr C) Pinterest D) Flickr E) Meetup

C) Pinterest

300

In social media, what type of marketing has become important for advertisers? a. E-mailed handbills and online press kits b. Word-of-mouth, or buzz marketing c. E Electronic ads d. Product placement e. All of the above

b. Word-of-mouth, or buzz marketing

400

Social media conversation is not a:

strategy or tactic