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Marketing Concept
Importance of Marketing
Fundamentals of Marketing
Market Planning
Market Segmentation
100

Marketing is a 

strategic approach to supply a good or service

100

Marketing generates

competition

100

One of the fundamental of marketing is 

Market Identification

100

Before we make a marketing plan we need to conduct a situational analysis or a  ________________.

SWOT Analysis

100

 A further broken down group of target individuals

Marketing Segmentation.

200

More specifically, marketing is the process of planning and executing

price, product, place, promotion

200

 Marketing is important because of

innovation

200

A consumer market consists of

consumers who purchase good and services

200

SWOT stands for

Strengthen

Weakness

Opportunities

Threat

200

Catering to income levels is a type of 

market segmentation

300

Marketing Plan 

4 P's

300

Marketing increases consumer awareness and this word

demand

300

Consumer Market consist is synonymous with

Market Share

300

SWOT is divided into two sub divisions:

internal and external

300

catering to a certain type of gender

marketing segmentation

400

what are the seven marketing core functions

  1. Channel Management: To deliver good or services to customers. 

  2. Marketing Information management: Researching consumers tendencies, wants, and needs. Researching competitors. 

  3. Market Planning: Finding involves understanding how to target specific consumers. Taking research and creating a method on how to target certain type of consumers. 

  4. Pricing: Selecting the perfect price to sell a good or service. 

  5. Product service management: Updating the product or service through customer feedback.

  6. Promotion: Letting customers know of your good or service through advertisements.

  7. Selling: Selling good and services consumers want!



400

Marketing is important because of 

lower prices

400

In marketing a pie is similar to 

Market Share

400

Marketing Mix is a ____________________

marketing plan

400

1960s to the early 1980

Generation X

500

What is the marketing concept, you must?

-You must identify consumer’s needs and wants 

-You must seek to satisfy consumers needs and wants.

-You must still make a profit

500

Marketing is important because of these five economic utility.

  • Form Utility: Taking raw material and transforming it into useful goods or services.

  • Place Utility: Having a product where customers can buy it.

  • Time Utility: Having s product or service available at a certain time of year.

  • Possession Utility: The exchange of a product for money is possession utility. 

  • Information Utility: Involves communication with the consumer.

500

A group that is identified for specific marketing program

Targeted Market

500

Marketing mix is synonymous with 

4 p's of marketing.

500

the generation after generation Y

Generation X