Miscellaneous
The number of unique people (generally identified by cookies) that were reached by a digital display ad.
What is reach?
Google Analytics paid search platform
What is Google Ads?
This occurs each time a user completes a specific action or goal on the website, such as completing the purchase process or signing up for an email listserv
What is a conversion?
This software collects data from a variety of Internet connected systems and platforms including mobile applications, Online POS systems, CRM systems and websites.
What is Google Analytics?
A tool to view a subset of data in a report, such as showing data only for a specific age range, date range, gender, or combination of these
What is segmentation?
The number of clicks generated per impression of a banner ad.
What is the click-through rate?
The geographic location of users can be viewed at this lowest level
What is the city level?
The percentage of single page sessions in which there is no interaction
What is the bounce rate?
Quantitative measurements often paired with dimensions, such as bounce rate, or pages viewed per session.
What is a metric?
A collection of widgets in Google Analytics that allows you to quickly visualize your data.
What is a dashboard?
This e-mail metric often indicates an engaging subject line.
What is the open rate?
This channel type refers to when users are acquired by typing in the URL of the site.
What is direct channel?
This type of goal refers to when a user reaches a specific page on your site such as a thank-you page
What is a destination goal?
This type of hit lets you track every time a user interacts with a particular element on your website. For example, you can track whether users click a video Play button, a particular URL, or a product carousel.
What is an event hit?
This type of report enables you to compare your data with anonymous aggregated industry data from other companies who share their data.
What is a benchmarking report?
A retweet, a follow, a favorite, a reply, any form of interaction a user has with a tweet
What is an engagement?
This can show you how many users had at least one session on your site in the last day, seven days, 14 days, and 30 days
What is the active users report?
The ratio of the number of non-completed shopping carts to the number of initiated transactions
What is the shopping cart abandonment rate?
This visualization view shows you a bar graph to quickly see whether each entry in the table is performing above or below the site average for the selected metric.
What is the comparison view?
This custom report type includes a line graph and a data table, search and sort options, and secondary dimensions
What is an explorer report?
Any media generated by word of mouth, buzz, or communication going “viral", such as social Media Posts, mentions in Digital Publications, or online Ratings & Reviews
What is earned media?
This channel type is used to identify paid search, i.e. via Google Ads
What is the CPC channel?
This report under Behavior Reports, groups pages according to your website’s directory structure
What is the Content Drilldrown?
This level of hierarchy in Google Analytics is below the account level and can collect data independently of each other using a unique tracking ID
What is a property?
While you can change this setting in your configurations to better align with user behavior on your site, as a default, sessions time out after this many minutes of inactivity
What is thirty minutes?