Marketing Basics
Color Perception
Market Segmentation
Branding
Logos in Marketing
100

What are the 4 P's?

Product, Pricing, Place, and Promotion

100

What is color psychology?

How colors can affect human behaviors.

100

What is a demographic?

to group people together that have similar characteristics like age, gender, income, job, and level of education.

100

What is a brand? Give an example of one.

Name, symbol, or design that is used to identify the product and establish a unique identity for the company.

Example of Brand: Ruffles, Coca-Cola, etc.

100

What is a Logo?

Images, texts, shapes, or a combo of the three that depict the name and purpose of the brand.

200

What is another phrase for the 4 P's of Marketing?

Marketing Mix

200

What do primary colors tell about a company?

They are cheap, affordable, and fun.

200

How does Marketing Segmentation help companies?

Allows for companies to learn about their customers.

200

What are commercials trying to sell? and give an example of how.

Commercials are trying to sell an experience.


Example: How the food will make them feel.

200

What is one reason why logos are important to a brand?

- Makes a great first impression, which invites customers to interact with your brand 

- Helps you to create a brand identity

- Gives your company a symbol through which people can better remember you

- Distinguishes you from competitors

- Fosters brand loyalty

300
What category of the 4 P's of marketing does public relations fall into?

Promotion

300

What are the downsides to using the color green in your brand?

Can show feelings of boredom, envy, blandness, etc.

300

What is marketing segmentation?

The act of dividing a group of people with enough in common with their wants and needs.

300

What do you need to research in the research phase of branding?

Get to know your business, industry, competitors, target audience, etc.

300

What is the core communicator in any brand?

Color

400

What decisions need to be made when pricing a product?

Wholesale, retail, and discount prices.

400

Why is black not used in branding for hospitals? Why do luxury brands use black?

1. Can be perceived as mourning or death, not something you want to see at a hospital.

2. Luxury brands use black to look sleek, refined, and elegant.

400
What is Behavior?
How customers act in a particular marketplace.
400

What is one step to writing a mission statement?

- Explain your company’s product or service offering. 

- Identify the company’s core values. 

- Connect how your company’s offering aligns with your values. 

- Condense these statements into one. 

- Refine your mission statement.

400

What is one thing that can make a logo stand out?

- It should be audience-appropriate.

- It should be easy to read.

- It should be distinct.

- It should be scalable.

500

What is the definition of Marketing?

There isn't a clear definition.

500

What percent of consumers make purchases based on visuals?

93%

500

What demographic of people would drive fancy cars, eat at really nice restaurants, and buy designer clothes?

Rich people, young people, couples, etc.

500

What were the name's of the 3 segments of Persephone's Pearls?

Olympians Banquet, Persephone's Pearls, and Hades's Underworld.

500

What are company communication? Is it one of the uses of a Logo?

Yes. They connect your company culture with the brand representing it.