Good or Bad Marketing & WHY
A snack in plain brown packaging with no name.
Bad Marketing– not eye-catching
An ad shows a doctor saying, “This toothpaste is the best for your teeth.”
Trust
What does marketing do?
It tells people about your product and makes them want it
True or False: Marketing can make a plain product seem exciting.
True
What could you do to make a plain notebook more exciting to buy?
Example:Add colors, patterns, logo, fun name
A backpack with a colorful design, cool logo, and slogan on the tag.
Good Marketing– attractive & branded
An ad with cute puppies playing in the grass.
Feelings
Branding is the _______ and _______ of your business.
Personality and style
Using a happy family in a cereal ad is an example of using what?
Feelings
How could you make a water bottle appeal to kids?
Example:Bright colors, cartoon characters, fun slogans
A cereal box with a mascot, bright colors, and a free toy inside.
Good Marketing– appealing and includes promotion
“9 out of 10 people said our cereal tastes better.”
Facts
Using bright colors and fun designs to make your product stand out is part of what?
Branding
Why do companies use celebrities in ads?
To build trust
If your candy bar sales are dropping, name one way to market it better.
Example:New flavors, contests, better packaging
A soda can with no brand name or design.
Bad Marketing– no identity
A famous athlete wears a certain shoe brand in their game.
Trust
A sale, giveaway, or contest is an example of what marketing strategy?
Promotion
A sale, giveaway, or contest is an example of what?
Promotion
What’s one way to use “Feelings” in an ad for a pet store?
Example:Show happy pets with loving owners
A new water bottle brand makes theirs bright, reusable, and puts their name on it.
Good Marketing – stands out and shows brand
“This battery lasts 3 times longer than others.”
Facts
The group of people most likely to buy your product is called your what?
Good branding makes your product what two things?
Memorable and recognizable)
How would you use “Facts” to sell a backpack?
Example:Show it holds more weight, is waterproof, lasts longer